What is the Buyer’s Journey? Simply put, it is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service. It consists of three stages that make up the inbound marketing framework: awareness,...
Local SEO is essential to jewelry stores that operate on a regional level, as opposed to national. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on Search Engine Results Pages (SERPs) in a specific location....
New York, NY—Polygon, the online community and marketplace for jewelry professionals, and GemFind, experts in digital marketing and e-commerce solutions for the jewelry industry, have announced a strategic partnership. Read More
GemFind has been providing digital technology solutions to the jewelry industry since 1999 helping hundreds of jewelers with their online presence and digital marketing. Read More
If you own a jewelry store and want to attract more new customers, you need to set yourself apart from the competition. With that being said, you should start by creating buyer personas. Why is this important? When choosing a product or service, people naturally...
