It’s (getting close to) the most wonderful time of the year! Being in the jewelry industry, we all know that the gift of jewelry is not going away. Even during a global pandemic! Fortunately, we at GemFind see this sense of “holiday overwhelm” happen often and we’re...
With COVID restrictions still in place for many cities and states across the country. Jewelry stores are feeling the pinch with less foot traffic in their stores. However, just because customers may not be able to visit in person doesn’t mean you’re out of luck. This...
Pay per click marketing, or PPC can be a great way to get more visibility of your jewelry products. Learning the best way to utilize PPC for your digital marketing strategy will benefit your business tremendously. In this blog post we explore the different options...
Creating a digital marketing strategy for jewelry stores can be a complex process. Which may appear to be full of uncertainty and questions as to where to begin. How do you know if your strategy will be successful? Is there anything you are overlooking? Are you...
When it comes to marketing you jewelry store online, we know that there are tons of options. But like all online marketing strategies they take up lots of time that jewelry stores do not have. Not only does marketing take time, but it also takes a considerable amount...
So much time is spent focusing on optimizing things like customer retention, ad spend and social media that it can be easy to forget the core intention. What is the core intention? It is simply, driving quality traffic to your jewelry store website. But, not just any...
