When it comes to your marketing and promotion efforts, how can you tell if they are really paying off? The answer is to look at your ROI, or Return on Investment. At its core, you want to make more than what you spend. But as for what counts as a “good marketing ROI”...
As most of the country is waiting for businesses to open back up again, consumers are actively buying online. Jewelry store business owners need to understand consumer behavior in order to make educated decisions. Especially on the most important digital marketing...
With the spread of Coronavirus, there are many questions that remain to be answered. One of the biggest is, How To Generate Sales For Jewelry Stores In Uncertain Times? Unfortunately the virus has moved faster than most of our preparations. There’s no question...
As a jeweler, your reputation is your most valuable asset. No matter the size of your jewelry store, it is important for your brand and business to be known for reliable, trustworthy products and services. That is why you need to keep your jewelry store’s...
A new year means new opportunities for jewelers to gain more customers! But that doesn’t mean you won’t be accompanied by challenges. With online shopping continuing to grow in the retail sphere, jewelers must establish a strong online presence. They will need to do...
With online shopping and consumer research for jewelry-related products increasing each year. Up 58% from 2018 and 81% respectively. Building an online presence is no longer a luxury for jewelers. It is now a must! There are two best ways to stimulate more business...
