by GemFind | May 7, 2019 | Content Marketing, Digital Marketing
What Are Lead Magnets? If you run a successful sales funnels then lead magnets might be part of that campaign. What are lead magnets? Often called “opt-in offers,” “opt-in bribe” or “content bribes.” Quite simply, they are something of value you give out in exchange...
by anthony@gemfind.com | Apr 23, 2019 | Digital Marketing
Online Reputation For Jewelry Stores Your online reputation plays a huge part in whether people decide to go to your store or another one with better customer reviews. Some of your customers are going to share their experience in your store and a few of those might...
by GemFind | Apr 6, 2019 | Digital Marketing, Google Ads, Pay-Per-Click (PPC)
What Is Search Engine Marketing? Search Engine Marketing (SEM) is a strategy used to increase a websites visibility in the search engine results page (SERP). Search engines such as Google, Yahoo, and Bing are used billions of times a day by people looking for...
by GemFind | Feb 5, 2019 | Digital Marketing, Marketing Strategy
Your Most Important Marketing Metric One of the first questions we ask our clients is “Do you know how much you want to spend on to acquire a new customer?” Most people look at us like we’re crazy. Others try to calculate how much profit they can make from a single...
by GemFind | Jan 7, 2019 | Digital Marketing, Marketing Strategy
Just as storytelling has been used as a way to connect people to one another, brands can also use storytelling to improve their connection to their customers. In terms of the jewelry industry, this means using stories to really show what your brand stands for. Also...
by GemFind | Nov 5, 2018 | Digital Marketing, Marketing Strategy
With the rise of digital marketing, many jewelry retailers have found themselves in a position of questioning whether they should stick with the traditional marketing they have been using or switch to using digital marketing. Fortunately, you can do both. In fact,...