by GemFind | Sep 3, 2019 | Marketing Strategy
Many of our clients come to us asking to help improve their website’s ability to get customers. One of the main problems we see when evaluating a jeweler’s website is their lack of a solid set of calls-to-action. That is why in this blog we will show you the Best Call...
by GemFind | Aug 27, 2019 | Marketing Strategy
Becoming a thought leader means more than simply speaking to customers who visit your jewelry store. In today’s digital age, you need a comprehensive plan to lead the conversation online. Especially if you want to immediately establish your brand as the one best in...
by anthony@gemfind.com | Jul 23, 2019 | Marketing Strategy, Web Development
If you’re looking to sell jewelry online or trying to increase local awareness of your jewelry store in order to boost foot traffic, your success (or failure) will rely heavily on your website. Unfortunately, most business owners approach the website design process...
by GemFind | Jun 18, 2019 | Digital Marketing, Marketing Strategy
Most of the tactics we use to get results for our clients involve the sales funnels and tracking results throughout a campaign. Yet, this isn’t the only way to do marketing. If we were to look at most marketing campaigns they fall under two types, branding campaigns...
by GemFind | Apr 16, 2019 | Marketing Strategy
It’s Not Sales vs. Marketing We’ve all been in a situation where we see an ad with a great offer and come into a store only to find a clueless staff member. A manager needs to be called in to verify the ad and approve the purchase. You think to yourself, “This could...
by GemFind | Apr 9, 2019 | Marketing Strategy
A lot of jewelry stores are taking advantage of the connection to their community and host events. These include trunk shows, community food drives, partnerships with other local businesses, and other similar activities. Most businesses usually think of promotions and...
