Digital marketing for jewelers is not too different from any other industry. The real difference is that the jewelry industry has not been as quick to move to online marketing. This is largely because it has been assumed that people would want to see their purchases first, in a brick-and-mortor store. However, that assumption is quickly changing as more and more stores start to transition into an online marketing mindset.
You can become one of the experts for digital marketing for jewelers if you get started now. There are a number of available tools that can help you establish yourself as a great online resource.
Making the Most of SEO
You want to make sure that your site is attracting attention, through Search Engine Optimization (SEO). This means that you research keywords which are associated with your jewelry, referencing relevant articles, and regularly publishing blogs. All of these are regular components of websites that ensure your site is found during searches. SEO for jewelers is very similar to that of other industries. You just have to pick the right keywords that are localized to where your jewelry store is, and make sure that your meta information is all filled out.
Make sure to sign up for Google Analytics. It is one of the most powerful online tools to making your site a leader in the jewelry industry. You will need to run analytics on your site to see the trends and what is brining people to your site. Once you know, you will be able to use those tricks and keywords for your other tools.
Establish Facebook Marketing
Facebook is a tool that grew quickly for advertisers, but the jewelry industry has been slow to move into. With potential customers who are accustomed to seeing Facebook ads, getting your business out in front through this social media channel will allow you to become a lot more visible. It will be easier for people to share sales, advice, and details about your company, which will attract more visitors to your site.
Establish Instagram Marketing
Instagram is a tool that is an absolute necessity for any jeweler wanting to build an online presence. The way jewelry looks is really its biggest selling point. Because of this, having a robust Instagram marketing strategy will help you gain more attention. It will also be easier to manage because the focus is on visuals instead of content.
These are just a few of the many online and digital marketing strategies you can implement. It is important to learn about these strategies, because they can be crucial in helping you gain more exposure and increasing sales. To learn more about digital marketing for jewelers, give GemFind a call and we will be more than happy to speak with you about it!