As jewelry stores begin to prep for this holiday season, they are facing a new challenge of coming up with holiday season jewelry merchandising ideas. This is because customers are quickly moving away from visiting jewelry stores to shopping online.
This holiday more than ever, is going to have people shopping online, reading reviews, comparing prices, booking virtual appointments, and weighing all of their options before they making a decision. As an independent jewelry store, creating that personalized experience and guiding customers to choose the perfect gift must now also be translated online. Especially if you haven’t in years past.
As a jewelry store, you’ll need to do everything you can to keep your jewelry website front-of-mind with consumers in your area. Also, you will need to present them with a range of options. These while you still highlight the very best that your store has to offer. This should be more than just using “adding to cart” and checking out.
Here’s are some great Holiday Season Jewelry Merchandising ideas:
Showcase Great Gift Ideas
Your website, social media, and email list are all perfect avenues to promote your jewelry pieces for holiday gifts. So how you do this is just as important. This is because your competition will also be optimizing their online presence for the holiday.
Jewelry retailers have more options at their disposal to engage in personalized promotions and innovative marketing initiatives. Keeping up on the latest marketing strategies is crucial in order to make this holiday season a successful one.
The good news is that there are more options at your disposal! Also, there are some great promotional strategies that will definitely stand out, get noticed by your target audience and create a buzz this holiday.
Promote Gift Ideas via Email
Possibly the best one-on-one avenues you have for promoting gift ideas this holiday season is one of the oldest promotional methods online, email marketing.
Rather than clogging up your client list’s email inboxes with big, high resolution images. Instead, direct them to your website where they can easily navigate and check out what you have put together. This will make it significantly easier for them to shop this season. Once on your website, your visitors should be welcomed by neatly laid out, easy to navigate gift categories.
For example, put jewelry selections together just as your clients shop in the store. For example, Gifts for Her (diamond pendants, studs, stackable rings) or Gifts for Him (watches, bands etc.).
Also, you should segment jewelry products into price categories that work well for consumers looking to spend a certain amount per gift (i.e. Our Favorite Gifts Under $500, Our Favorite Gifts Under $1000)
Create Carousel Ads on Facebook and Facebook Events
When Facebook Ads are done right, they can be a valuable promotional tool in your arsenal. In particular, Facebook Ads can do well with their ability to showcase several pieces in an exciting way. This helps capture the user’s attention right as they’re scrolling, and invites them to view several gift ideas right on Facebook.
Just like email marketing, carousel ads can likewise be targeted to different segments. For example, your current client list or a target audience that typically visits your store or website.
Another Facebook feature to utilize is hosting a Facebook live event. When you use this to showcase products, speak to the details and offer curbside pickup for your local customers or something similar.
Typically the best time to use this is in the evening when consumers are on their social media accounts. Broadcast to them live and answer questions. This will help to get them in the holiday spirit while showcasing your jewelry gift ideas!
Focus On The Jewelry Brands Who Offer Solutions for Your Website
There is nothing beneficial for a jewelry store to direct visitors off of your website and onto the vendors site. Instead you want to keep them on your site and sell them using e-commerce functionality.
Fortunately, GemFind Digital Solutions, works with over 150 high end jewelry brands to curate current product assortments through our JewelCloud platform. JewelCloud empowers independent jewelers to make sales from their own website.
GemFind has created a cutting edge Stuller Showcase Plug-In for all approved Stuller retailers. You can use this to offer a drop-ship option, making it even easier for jewelry retailers to become active and profitable converting sales this holiday season online.
Create a Look Book
Online Look Books are gaining in popularity and rightfully so. Once used solely by bloggers and Instagram influencers, Look Books are an online catalog of images. These are specifically designed to reflect a certain product offering for a specific time. And also show beautifully merchandised photos and lifestyle imagery can feature multiple pieces of jewelry for holiday gifts.
If you need help implementing any of these Holiday Season Jewelry Merchandising ideas, get in touch with GemFind Digital Solutions today!
To learn more about how strategies like these that can be developed specifically for your store, contact us at GemFind Digital Solutions. We will work with you to devise a custom marketing plan. We will work with your budget to deliver a phenomenal experience for your users and profitable results.