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Independent gemmological laboratory, the International Gemological Institute (IGI) has announced a strategic partnership with GemFind Digital Solutions, a digital marketing firm for the jewellery industry.

IGI will provide gemmological-based educational content and offerings to jewellery retailers for usage on GemFind Digital Solutions websites.

The content will be delivered in the form of short-format videos, text and infographics, and can be incorporated on both desktop and mobile applications of independent jewellery retailer web pages.

GemFind Digital Solutions clients can embed logos, or other customised marketing, featured on the IGI content upon request.

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