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Jewelry Industry
The Ultimate Guide To Sales Funnels
Want to know how to track and ensure your next marketing campaign is successful? Then you need to know about sales funnels and how your jewelry store can use them correctly to increase sales. Today we’ll show you what a sales funnel is and a pre-internet example to...
The Ultimate Guide To Email Marketing
Social media channels have been losing trust with users recently because people see them as constant paid ads from brands. They’re looking for something more authentic. Email is still a great way to update your customers and keep them informed. Jewelry stores are...
Why Jewelry Photography Is Important
The fashion industry has always been highly visual. Try describing your newest necklace design to a friend, over the phone. We don’t even try. Today we just pull out our smartphones, take a couple of photos and send a text message. We work in an industry that needs to...
GemFind Digital Solutions Launches Diamond Link® on the Shopify Marketplace
Leading digital marketing firm for the jewelry industry, GemFind Digital Solutions, announces the launch of Diamond Link®, a user-friendly Diamond Search Tool for Shopify websites GemFind Digital Solutions has today reiterated its goal to help business owners in the...
The Importance of Having Live Chat on Your Jewelry Store’s Website
When you invest in a website for your jewelry store, you want prospects and customers to be able to reach you. Most jewelry store websites will include telephone number, and address, and a form submission email. But when jewelry store's have their website functioning...
The Buyer’s Journey For A Jewelry Purchase
What goes through a consumer’s mind as they go through buyer's journey for a jewelry purchase? If you’ve ever wanted to take a closer look inside the customer’s thought process as they go from “just looking” to making a purchase, you’re in luck! At GemFind Digital...
Holiday Season Jewelry Merchandising Ideas!
As jewelry stores begin to prep for this holiday season, they are facing a new challenge of coming up with holiday season jewelry merchandising ideas. This is because customers are quickly moving away from visiting jewelry stores to shopping online. This holiday more...
Tips For Your Jewelry Store’s Online Presence This Holiday Season
It’s (getting close to) the most wonderful time of the year! Being in the jewelry industry, we all know that the gift of jewelry is not going away. Even during a global pandemic! Fortunately, we at GemFind see this sense of “holiday overwhelm” happen often and we’re...
Google Ads Competition For Jewelers: How To Beat Your Competitors
Outwit, outsmart, outspend? It sounds like a Survivor throwback, but when it comes to dealing with competitors on Google Ads, you don’t have to spend more to win. With our Google Ads competition for Jewelers tips, you can not only keep tabs on what they’re doing, but...
How To Write The Perfect Blog Post For Jewelry Stores
Even though blogging started picking up steam in the early 2000's, it has shown no signs of stopping or even slowing down. Although we’ve come a long way from the early days of online journals, blogging as a marketing strategy is even more relevant today than it has...