Categories
Digital Marketing
Email Marketing
Pay-Per-Click (PPC)
Social Media Marketing
Search Engine Optimization (SEO)
Web Development
Marketing Strategy
Jewelry Industry
INTEGRATED WEBSITES
GemFind has been providing digital technology solutions to the jewelry industry since 1999 helping hundreds of jewelers with their online presence and digital marketing. Read More
Buyer Personas For Your Jewelry Store: Attract New Customers
If you own a jewelry store and want to attract more new customers, you need to set yourself apart from the competition. With that being said, you should start by creating buyer personas. Why is this important? When choosing a product or service, people naturally...
What is Off-Page SEO & How Does it Help Increase Visibility For Jewelry Websites?
Off-page Search Engine Optimization (SEO) is vital for jewelers. Especially ones who want to rank at the top of Search Engine Result Pages (SERP) such as Google. Off-page SEO refers to all SEO techniques which do not require editing your website. With that being said,...
Drive Sales With Landing Pages For Retail Jewelers
Every Ad Campaign should drive sales with landing pages. When a visitor clicks on an ad campaign it should take them to a page designed to encourage a jewelry purchase. That is what a “landing page” is all about. A well designed landing page will grow sales. Creating...
A Jeweler’s Guide to Running Successful Facebook Ad Campaigns
As a business owner, you’ve been working around the clock to ensure your jewelry store capitalizes on Facebook Ads. Has it been easy? Not really. Have you gotten the results that you wished for? Yes and no. Somehow, you feel that you could have done better with some...
Inbound Marketing For Jewelers: Why Should You Implement It?
Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in. And this can be used for jewelers to generate more customers! Inbound marketing for jewelers is different running ads and just trying to sell. This is because...
Which Website Builder is Right For Jewelers?
Oftentimes, jewelers will ask us to create a new website without knowing what websites builder or CMS they should choose. CMS stands for Content Management System. However, the answer to this question truly depends on a number of factors unique to each jeweler and...
Search Engine Ranking: Easy & Fundamental Tips
Jewelers come to us looking to increase their website traffic. The first step we take is to look at the current state of their website in terms of search engine optimization (SEO). More often than not, jewelers will either be failing to follow best search engine...
Why Jewelers Should Frequently Update Their Website
Here’s a fact: Jewelers operating with outdated websites are setting their businesses up for failure. Period. Unfortunately, this is something we see consistently at GemFind when jewelers ask us to help them get more customers. Many jewelers still don’t understand why...
IDEX – DL Launch
GemFind has announced the launch of an e-commerce version of DiamondLink. DiamondLink allows retailers to curate a list of diamonds suppliers on their website. The new iteration enables jewelers to sell diamonds from their vendors directly on their website. Read More