When running a successful marketing campaign, subject lines can be the difference between getting a customer to read an email or to never opened. Your email subscribers will instantly scan through their emails’ subject lines, archiving unwanted emails. But also, opening those that interest them. How can you get more email subscribers to open your emails? One answer is through the use of Personalized Email Subject Lines. Campaign Monitor reported that emails with a personalized subject line are 26% more likely to be opened than generic email subject lines.
Here are five tips to effectively personalize subject lines.
Use first names
Subject lines that have the recipient’s first name are going to get more attention than other emails. Using first names makes the email seem more personal, and the customer will feel more valued.
Localize the emails
Knowing where your subscribers are located is essential for this to work. If you have customers in different parts of the country or the world, you will need to know where they are at. You can’t really do a winter jewelry clearance where the weather is always sunny.
Abandoned cart recovery
Make sure your website’s shopping tool has an abandoned cart recovery function. If a subscriber placed items in their shopping cart on your website and left it, they could receive a personalized email notifying them that the items are still available.
Transaction history
Knowing what your subscribers have purchased in the past can help you personalize email subject lines. This helps by tuning into what you know they like already. For this case, you should use a subject line that concentrates on the types of products they have previously purchased. Which will show them that you are paying attention to their needs.
Birthday and anniversary emails
Keep track of a customer’s birthday or anniversary. This will encourage them to open the email. Remind the subscriber of an upcoming important date, while giving them an idea of the type of gift to give.
If you would like more information on effective jewelry marketing, contact GemFind. Our team of marketing experts know exactly how to improve your digital marketing strategies and is standing by to help you.