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Often when customers are browsing for a diamond, they are not necessarily looking for a specific retailer or vendor. Instead, they are after a specific cut, carat, or quality. For most customers, this can make shopping for the perfect diamond like looking for a needle in a haystack. This is where DiamondLink® comes in.

DiamondLink® is a tool designed to help jewelry retailers and vendors efficiently manage their inventory online, by providing an easy way to manage mark-ups and feature diamonds from select diamond suppliers.

How the DiamondLink® Works

DiamondLink® is an online tool developed by GemFind, to showcase diamonds from select US diamond suppliers, on retail jewelry websites. With a simple search tool, customers can indicate the specifics of what they are looking for in a diamond. As a result, the customers can quickly connect with you on what they want, providing instant customer satisfaction.

The DiamondLink® also provides reports and analytics that allow you to track what customers are searching for, including cut-grade searches, certificate searches, size, and color searches. Knowing what your customers are looking for, will allow you to have a better idea of what your target audience seems to like and specifically cater your jewelry pieces to them.

Important Features of DiamondLink®

DiamondLink® has several essential features that would be helpful for diamond vendors. These include:

  • Displaying your diamonds across hundreds of retail jewelry websites
  • Optional search tool for your website
  • Use of RingBuilder, StudBuilder, and PendantBuilder to display your diamonds
  • Adaptable to any web device, which means that customers can use their smartphones to look through available diamonds

As for jewelry retailers, DiamondLink® is also just as helpful. Some important features of DiamondLink for retailers, include:

  • Managing mark-ups and other options on their collection of diamonds
  • Personally selecting to feature diamonds from major US diamond suppliers
  • Having a responsive application that adapts to any device
  • Integrating seamlessly into your existing website

How the Search Tool Works

The optional tool that you can have on your website allows customers to search for a variety of specifications to find the right diamond, such as:

  • Cut
  • Carat
  • Color
  • Clarity
  • Cost

After adjusting the options to meet their needs, customers will see all of the available diamonds that meet those needs.


GemFind is a leader in the jewelry marketing industry, helping jewelry businesses improve their digital presence and connect to potential customers. Not only does GemFind help jewelry retailers and vendors with providing online tools, but it also provides expert digital marketing and web design services, equipping you with all of the tools you need to have a successful jewelry business. Our experts are here to make your jewelry business succeed. Contact us today to get connected and to speak with one of our experts.