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An innovative approach to reducing advertising costs is to work with partners, such as designers and manufacturers. These partners pay for advertising in exchange for mentions in marketing campaigns. Here are a few reasons co-op advertising can benefit your business.

Build Targeted Digital Marketing Campaigns

One of the most powerful ways to use co-op advertising is to integrate it with inbound marketing practices. For example, SEO and PPC. By identifying other businesses or partners to share ad space with your business can share the cost of advertising fees or even have the entire ad paid for by a partner. Cross-promotion techniques such as guest blogging are another example of common cost-cutting tactics to help with digital marketing strategies.

Almost 80% of adults shop online, according to a Pew Research study. It is a good idea to maximize methods for reaching this market. A major reason to favor digital marketing over traditional media advertising is that it provides more statistics to help you track your products, messages and consumer responses.

Some of the platforms you should consider for your digital marketing campaigns include Google AdWords, Facebook, Instagram and Snapchat.

Raise Brand Awareness

Many times, retailers don’t have time to learn new marketing strategies. Which is why it helps to work with co-op advertising vendors who use modern technology. Sometimes, all it takes is adding a few state-of-the-art industry applications to your website to facilitate ways to spread the word about your brand.

Having a regular blog and offering a newsletter are ways to develop a marketing list so that you can constantly inform your target audience about your offerings.

Increase Engagement with Your Brand

Another way that co-op advertising can build your brand is for partners to work together to share content through social media. Providing links to compelling tools that allow customers to search for and customize jewelry helps showcase a wide arrange of multiple brands. Partners can share unique information and images that help social media posts go viral.


Finally, experimenting with co-op advertising can increase leads and conversions within your target market. GemFind’s new Co-Op Advertising model helps you and your retail partners craft locally-targeted digital marketing campaigns.

The service provides customized expertise for each jeweler using strategies such as pay-per-click advertising, remarketing and influencer marketing. Call 1-800-373-4373 or click the button below to learn more about how customized solutions can enhance your jewelry business.