The key to any effective digital marketing strategy -- especially for those in the jewelry industry -- is finding ... Leggi tutto
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Branding vs Action CampaignsMost of the tactics we use to get results for our clients involve the sales funnels and tracking results throughout a campaign. Yet, this isn?t the only way to do marketing. If we were to look at most marketing campaigns they ... Leggi tutto
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The most powerful tool to track your marketing effortsOne of the best tools you can use to track your website traffic is Google Analytics. The information is not only good from a digital marketing perspective but it can also tell you what types of jew ... Leggi tutto
Why Good Photography is Important For Your Jewelry BusinessThe fashion industry has always been highly visual. Try describing your newest necklace design to a friend, over the phone. We don?t even try. Today we just pull out our smartphones, take a couple of photos and send a t ... Leggi tutto
What if you could communicate with current, potential or even your competitor?s customers? If you were a customer, wouldn?t you like to know about deals or new products offered by the stores around you?GeoFencing is a way of communicating with customers through the use of their smartphones. If you are interested in a new way to reach customers, GeoFencing ... Leggi tutto
What Are Lead Magnets?If you run a successful sales funnels then lead magnets might be part of that campaign. What are lead magnets? Often called ?opt-in offers,? ?opt-in bribe? or ?content bribes.? Quite simply, they are something of value you give out in exchange for someone?s email address and p ... Leggi tutto
The thought of blogging for your business can seem overwhelming. Blogging can be time-consuming if you?re not a writer and most people don?t know what to blog about. Today we?re going to share why you should start blogging today, how to get started and a few possible topics to write about. Leggi tutto
Online Reputation For Jewelry StoresYour online reputation plays a huge part in whether people decide to go to your store or another one with better reviews. Some of your customers are going to share their experience in your store and a few of those might end up as negative ... Leggi tutto
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It?s Not Sales vs. MarketingWe?ve all been in a situation where we see an ad with a great offer and come into a store only to find a clueless staff member. A manager needs to be called in ... Leggi tutto
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Grow Your Brand With Store Events & Digital Marketing A lot of jewelry stores are taking advantage of the connection to their community and host events. These include trunk shows, community food drives, partnerships with other local businesses, and other s ... Leggi tutto
What Is Search Engine Marketing?Search Engine Marketing (SEM) is a strategy used to increase a websites visibility in the search engine results page (SERP). Search engines such as Google, Yahoo, and Bing are used billions of times a day by people looking for information, entertainment, products to pur ... Leggi tutto
How To Get Started With Email Marketing For Your StoreIn Part 1 we learned that email marketing is a valuable tool you should be using to stay in touch with your customers. You?ll want to stay in touch to strengthen your relationship with them by sending them useful emails. Email is also a permission-based ... Leggi tutto
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Email Marketing For Jewelry Retailers Social media channels have been losing trust with users recently because people see them as constant paid ads from brands. They?re looking for something more authentic. Email is still a great way to update your customers and keep them i ... Leggi tutto
Your Customers are on Social MediaYou look around and see people constantly looking at their phones. They are more than likely on some sort of social media channel. As a business owner, you want to put your brand where people are spending their time. Posting on your favorite social media platform is a great ... Leggi tutto
Your Unique Selling Proposition Is EverythingEvery retail business needs a Unique Selling Proposition, and jewelers are no different. In fact, developing a USP for your jewelry store is something you absolutely must do for your business if you want to survive in today?s highly competitive marketing arena.A USP is the corne ... Leggi tutto
The Customer Perspective Imagine a potential customer finding your jewelry business online. They take a look at your website but after visiting your site, they decide to go with your competitor. You may be baffled as to why your site is turning customers away. After all, it looks OK to you, and it?s ... Leggi tutto
Your Most Important Marketing Metric One of the first questions we ask our clien ... Leggi tutto
Getting visitors to come to your website is an important endeavor. But once they are ... Leggi tutto
Did you know that, on average, only 2 perce ... Leggi tutto
Keeping your business?s website fresh and timely is especially important as we work our way int ... Leggi tutto
Just as storytelling has been used as a way to connect people to one another, brands ca ... Leggi tutto
The trick that?s hard to master when it comes to search engine optimization (SEO) is how to use the ... Leggi tutto
Search Engine Optimization (SEO) has become a must fo ... Leggi tutto
The holiday season is ... Leggi tutto
When running a success ... Leggi tutto
Time to Shine: Tips to Boost In-Store Holiday SalesWith the holida ... Leggi tutto
With the rise of digital marketing, many jewelry retailers have found themselves in a position of questioning whether they should stick with the traditional marketing they have been using or switch to using digital marketing.Fortunat ... Leggi tutto
There is no question that bridal customers make up a good portion of your clientele. They may start with purchasing an engagement ring, but with the right customer service, you can turn them into lifelong customers who return to you for all of their jewelry needs. Leggi tutto
Instagram is only one of the wonderful tools that you can use to promote your business online. One part of Instagram is called Instagram Stories, which is a feature that lets you post pictures that are related to one another in a slideshow. The slideshow is only visible for a day and then is gone. Leggi tutto
When you are looking for a new restaurant to go to or store to shop at, who gives you the most reliable suggestion? It is mo ... Leggi tutto
Did you know that 92% of modern consumers read online reviews? If you hav ... Leggi tutto
The majority of consumers, including the millennial generation, will use a search engine online to find a jewelry store, rather than using the phone book. This is a quick and effective way to find businesses nearby, but it will not include all businesses nearby. How can you get your business to rank in a ... Leggi tutto
Getting going with Google My Business can be confusing at times. While many businesses know that they should be using it and using it well, it is not completely straightforward for the average business owner. Leggi tutto
It is common for online shoppers to browse products on sites, gradually adding them to their shopping carts, then click out of their browsers and forget all about it. In fact, 75.6% of online shoppers put items in online carts ... Leggi tutto
Keeping up with the latest trends and style goes beyond the jewelry you sell. How you represent your business online should also be contemporary and updated regularly to reflect changing products, information, and design.But how do you know it is time to update your website? This i ... Leggi tutto
Did you know that National Do Something Nice Day is coming up? What about National Mother-in-Law Day? These are part of the obscure national holiday calendar, where there is something unique to celebrate every day.While you might not have a need for National Mule Day, some of these holidays could help generate ... Leggi tutto
De Beers recently announced that they would be offering lab-grown diamonds under the Lightbox Jewelry brand. As they have finally jumped on the lab bandwagon, we have to wonder, how will this affect the value of the traditional diamonds that you se ... Leggi tutto
It is never too early to get your business prepared for the holiday season. Without a doubt one of the most profitable times in a year, getting your marketing set up ahead of time is key to your business?s success. Is your website ready to bring in and handle ... Leggi tutto
In order to further build your website, you need to utilize the best jewelry website tools possible. Used correctly, ... Leggi tutto
The Millennial Generation, sometimes referred to as Generation Y, is defined as anyone born between the years of 1980 and 2000. As millennials have now become a major consumer in the jewelry market as well as other industries, it is important that all businesses take them into consideration within marketing campaigns.Millennial ... Leggi tutto
With the amount of information that can appear in your email, many email sal ... Leggi tutto
Customer service is essential to your success in any business, including the jewelry industry. Custom ... Leggi tutto
Instagram is the best visual social media platform out there. Its popularity has reached unbelievable heights, with 60 million images shared daily from all over the world. Not only is it a great way to show off your products, but it also can help you build an audience as well a ... Leggi tutto
With the growth of social media as well as the accessibility of digital imagery, there really is no excuse to have a bad photo on your website. There are endless amounts of filters and lighting options that can trick amateur photographers into thinking that their smartphone image ... Leggi tutto
While June might be a good month for weddings, it is, unfortunately, not a good month for jewelry retailers. Far away from the holiday season, including Christmas and Valentine?s Day, and out of the proposal season, the long industry trend of plungi ... Leggi tutto
After an exciting and exhausting weekend at JCK in Las Vegas our team is finally getting back into the swing of things and we have already begun creating new marketing strategies for many of the brands and businesses that we met at JCK. Before we get too distracted, we wanted to take a moment and share ... Leggi tutto
Both small and large jewelry businesses struggle with how much of their marketing budget to dedicate to the traditional forms of marketing and how much to dedicate to online marketing. Should you focus on one or both?What is Traditional Marketin ... Leggi tutto
In the age of digital marketing and social media, it is essential that you not only establish a great customer relationship, but that you are also able to close the sale using both your excellent customer service skills and digital media. Using the same platforms that your customers are constantly interacting with, will allow you to be more ac ... Leggi tutto
As you review your digital marketing strategies for your business, you might have all of the right pieces in place, including a strong social media presences, a reliable newsletter, and a client list of those who signed up to receive updates about your products and services. While establishing a digital presenc ... Leggi tutto
As many jewelry retailers and wholesalers work with customers on a face-to-face basis, the idea of spending much time on a website or establishing an online presence might seem unnecessary. And although most sales will end in-person, the process of making that sale often begins o ... Leggi tutto
Providing your customers with a superior experience breeds customer satisfaction. Satisfied customers are some of your best marketers, since they eagerly tell their friends, family, and social media followers about their wonderful experience with you ... Leggi tutto
While running a jewelry store can be a challenge in it of itself, any tools that you can use to increase your efficiency and effectiveness are integral in the success of both an online business, as well as a brick and mortar retailer. One of the best tools available for your website is JewelCloud. JewelCloud is a tool that helps to ... Leggi tutto
If your jewelry website does not have the RingBuilder® on it yet, you are missing out on an important online tool that can improve your user experience and make your online engagement more interactive. RingBuilder® is an excellent tool that can help your customers persona Leggi tutto
Often when customers are browsing for a diamond, they are not necessarily looking for a specific retailer or vendor. Instead, they are after a specific cut, carat, or quality. For most customers, this can make shopping for the perfect diamond l ... Leggi tutto
Social media has taken over as one of the most important and effective forms of marketing that you can use for your jewelry business. In our previous blog post, we discussed how to create the perfe ... Leggi tutto
With the amount of social media platforms out there, putting up the right post for the right audience on the right site can be overwhelming. How can you separate your brand from the sheer volume of voices that are constantly chattering on social media? Simply put, you need to optimize your posts for each social network. The way to approach ... Leggi tutto
Once you have committed to your brand?s identity and know the competition that you are up against, you need to focus on selling your brand. Understanding your customers? wants and needs is essential to selling your brand. But how do you do it? There is not a one-size fits ... Leggi tutto
Utilizing a point of sale system (POS) can help jewelry stores easily navigate inventory, reorder best-selling items, easily process transactions, and capture critical data to help you maximize and push more inventory products. ... Leggi tutto
In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand ... you get the picture. But there's often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? Leggi tutto
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as social media, email, Google search, and their websites to connect with their current and prospective customers. Leggi tutto
By now you know how important search marketing can be for a jewelry business. It has evolved greatly since the days of the Alta Vista search engine and Netscape browser. Google, Bing, and Yahoo are battling it out for market share of this billion-dollar industry. Competition brings out the best in everyone, which means that these ... Leggi tutto
You have a brand new website with a new look and great SEO, so where's the traffic? While there are a variety of reasons your website may have a high bounce rate, here are 10 reasons you may not have more web traffic. While these are easy fixes, it's always best to cal ... Leggi tutto
An easy way to boost your reputation is to showcase your company?s online reviews. Whether highlighting a testimonial or a Yelp review, encouraging potential customers to analyze your previous customer?s experience can help you close new deals. Here are 4 ways you can use online reviews to increase sales. Leggi tutto
Now that your website has an excellent user experience, it?s time to focus on what you tell your ... Leggi tutto
When designing a new website, it?s easy to get stuck on the aesthetics and overlook a critical part of your design: the user experience. The user experience (UX) is the ease and functionality that your website provides for its visitors, and it ... Leggi tutto
Search engine optimization (SEO) is a crucial tool that should be used to drive traffic to your online jewelry store. Since most online traffic comes from search engines, you should always be concerned about your jewelry search ranking on Google, Bing and other commonly used search engines. One of the keys to ... Leggi tutto
New and returning customers are critical for growing your business. But sometimes, getting new customers and connecting with current ones is eas ... Leggi tutto
Once you've crafted a jewelry website that mirrors your ideals, the next focal point should be increasing sales through your blogs. It may take some time to develop a loyal blog following, but eventually, it can be the key to endless sales. In order for readers to crave blog updates, you need to provide them with original, valuable comme ... Leggi tutto
GemFind, the leading technology provider to the jewelry industry, is happy to welcome Ice Diamonds, the newest vendor to add their collections to the industry?s fastest growing social product network. With JewelCloud®, Ice Diamonds can better reach their retailers and feed ... Leggi tutto
There has been a great deal of discussion in recent years about the importance of your business having a website. Even if you feel like your jewelry store is doing fine, couldn't you be doing more? Isn't it possible you are not reaching your entire project ... Leggi tutto
Selling jewelry online makes life easier for customers to browse your inventory from the comfort of their homes. And just as your potential customers browse your website to see what products you offer, it's important for you to also understand what kinds of jewelry pieces they are looking for, before they make the ... Leggi tutto
Setting up a jewelry website is exciting, but how do you attract new customers? Key building blocks include search engine optimization (SEO) and using industry specific tools to modernize your website and provide a seamless user experience. Here are some strategies you can ... Leggi tutto
An innovative approach to reducing advertising costs is to work with partners, such as designers and manufacturers, who pay for advertising in exchange for mentions in marketing campaigns. Here are a few reasons co-op advertising can benefit your business. Build Targeted Digital Marketing CampaignsOne of the most ... Leggi tutto
The first step to monitoring your website traffic is to ensure that your website is updated and ready to capture traffic information. Without an accurate setup your web traffic could be increasing, but you may not realize it! The best way to track w ... Leggi tutto
Why Remarketing is So Important for Your BusinessA proven way for online jewelers to maximize Google AdWords campaigns, is to use website remarketing. It is a process that is a part of AdWords, w ... Leggi tutto
As an online platform known for ?getting the word out? about a particular product or service, Twitter has certainly proven its worth. The savviest marketers ? across essentially every industry ? understand this fact and use the marketing leverage of ?tweets? t ... Leggi tutto
Gaining a competitive edge can be a game changer for your jewelry store. By focusing on more engagement with your audience instead of strictly sales you can help distinguish your brand and store. Old fashioned pitches are be ... Leggi tutto
In order to effectively execute your social media management for your jewelry business, you need to have tools in place to actually measure your online social media presence and gauge your success. This means that you need to have clear goals for your social media marketing campaigns, and know what kinds of metrics you are looking at.The most ... Leggi tutto
Why Remarketing on Facebook Ads WorksHaving a Facebook business page is the first step towards having a social media presence, but the magic isn't in the page. In order to keep a good return on your investment (ROI), remarketing to your users using Facebook ads is the key to building true success.Remark ... Leggi tutto
Creating a call-to-action button (CTA) on your Facebook page only takes a few quick seconds to do, and is very important when you are trying to build up your page so that you can attract potential customers. What To DoIf you don't have a CTA for your page, look for the "Add Action Button" below the ... Leggi tutto
One of the most effective marketing tools today is social media. Platforms such as Facebook allow marketers, retailers, and suppliers to connect with a wider audience, and helps marketers tailor content to appeal to their target audience.P ... Leggi tutto
Social media is one of the golden tools of today's world, that can accelerate lead generation. A couple of different factors are important for you to understand ... Leggi tutto
Online marketing for jewelers is not too different from any other industry. The real difference is that the jewelry industry has not been as quick to move to online marketing. This is largely because it has been assumed that people would want to see their purchases first, in ... Leggi tutto
Even the best web hosting services can cause frustration. However, the occasional problem is part of working online. If your sentiment toward your web hosting service is one of dissatisfaction, you need to figure out why. The following are some of ... Leggi tutto
If you are in the jewelry business, you probably spend a significant portion of your marketing dollars on trying to attract new customers to your brand. One of the greatest ways you can maximize your efforts is through Instagram. This social network will allow you to build up a following without having to spend a ton of mo Leggi tutto
How to Target the 2040 Market We all know that millennials are currently the {{cta('ee3967fb-0cd9-4f1b-b07b-e5d76dcbcb88')}} to target. They have become the greatest group of consumers, and therefore, are crucial in helping the jewelry industry incerase their sales. In terms of jewelry, ... Leggi tutto
Top 5 Digital Marketing TrendsDigital marketing has become an essential part in marketing, especially for the jewelry industry. Although most customers will take the time to visit the store, they still want to have an idea of what they want (or in some cases, they already know exactly what they want ... Leggi tutto
Selling jewelry takes knowledge about who your customers are and what they're looking for, whether it be for collectibles or women's wedding rings. You can learn quite a bit about your target market by dividing it into different personas, particularly for your bridal sales. Here ar ... Leggi tutto
How Can You Increase Store Traffic?There has recently been a growing anxiety within the retail industry with lack of in-store traffic and slowing sales. The anxiety is real, and in many respects, it is just ... Leggi tutto
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