Our best wishes for a happy and healthy Jewish New year. This week many businesses
will be also be closed in observance of the Yom Kippur high holiday and
we’d like to wish all who participate a heart felt and meaningful experience.
GemFind offices will be open and we continue to preach the benefits of virtual inventory
and online social engagement. We encourage all seeking change to contact our
office at 800-373-4373
for a free and no obligation
evaluation of your web presence.
Excessive recourse to computer technologies will not lead to good results
By Galina Semyonova
Sep. 24, 2012
Ilgiz Fazulzyanov, a successful Russian jeweler artist, received the Grand Prix
of International Jewellery Design Excellence Award in 2011, the results of which
were reviewed at the world’s leading jewelry exhibition in Hong Kong. The pendant
made by Ilgiz Fazulzyanov, ‘Bullfinches,’ received the highest score of the jury
for the beauty and originality of design, and of the 109 jewelers representing 21
countries, he was awarded the highest title – “Champion of Champions”. >>>
IsDMA Responds to News of Russia Diamond
The Israeli Diamond Industry
Sep. 20, 2012
In the wake of the publication of the news
about a massive new diamond deposit in Russia, we asked the Avraham Traub, President
of the Israel Diamond Manufacturers Association, for a response: >>>
Designers Create Diamond Jewelry
Backed By A Promise
Sep. 24, 2012
A group of well-known designers have created diamond jewelry pieces that include
a special promise from each artist. The collection was organized by Forevermark,
the diamond brand from the De Beers Group of companies, and is based on the promotion
that each Forevermark diamond is “inscribed with a promise that it is beautiful,
rare and responsibly sourced.” >>>
3 Infographics on Why Mobile Marketing Is a Smart Investment
On Saturday, I cited a study that reported 85.9 million smartphone users accessed
retail content in July. To further the case that retailers should invest at least
some of their time and capital in mobile marketing, I found three infographics that
are chock-full of information that points to mobile as the future of retail. >>>
GemFind’s New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement
Rings for Jewelry Retailers
The new 2012 version of GemFind’s popular Ring Builder® website tool for jewelry
retailers and diamond dealers – has unique new features. The new Ring Builder®
allows users to superimpose loose diamonds on to the ring that they are configuring
online. This fully ecommerce capable web application is a must-have for all jewelry
retailers and it is customizable providing seamless integration into any retail
jeweler’s new or existing website.
One of the highlight features of the new Ring Builder is that the consumer,
while shopping on the local retail jeweler’s website, can virtually superimpose
any one of 10 different shaped loose diamonds directly onto one of more than 400
prospective engagement ring styles from Unique Settings of New York. After the ring
is virtually configured, the user can then select from tens of thousands of certified
loose diamond being supplied from any number of diamond vendors within GemFind.net.
New settings and diamond suppliers will be continually added. more…
Call us today at 800-373-4373, for a free consultation and demonstration of GemFind’s
customized website tools which are guaranteed to help you grow you business in a
cost effective and consistent manner.
Atlanta jewelry store promotion: Buy some bling, get a hunting rifle
NEW YORK DAILY NEWS
One Georgia jeweler has come up with a catchy new promotion: Buy a diamond, get
a gun. The Atlanta-based D. Geller & Son is now giving customers a voucher for
a free hunting rifle when they spend more than $2,499 in the store. Owner Mike Geller
told WSB-TV he was inspired by a similar promotion at a Missouri
car dealership. >>>
Featured GemFind Designer
For nearly 25 years,
Hubert Gesser has traveled the globe in search of nature’s most beautiful treasures.
Throughout Africa, South America, the Far East and further, Hubert looks for the
best the world has to offer in a spectrum of gemstones from classic blue sapphire
to exotic Paraiba tourmalines. Brazilian born and raised Hubert came to the United
States when he was 18-years-old, attending the University of California, where he
earned a Bachelor?s of Science degree for mechanical engineering.
Marketing, Advertising, Sales
– Who Does What?
By Laura Lake
It’s so easy for the confusion to begin when you start talking about advertising,
marketing and sales. Truth is most individuals don’t understand the difference.
The good news is there is a difference and each of these components have a part
to play in the success of a company. Today, I want to clear up the confusion.
Inside the Successful Leader’s Mindset
By Nadia Goodman
As a business leader, you are mired in the everyday details of your company’s success.
You’re worried about your bottom line, your sales goals, or your next board meeting.
Amid the chaos, it’s easy to forget that intangibles — like your beliefs — play
an important role in your success. >>>
The future of generic diamond promotion
The absence of De Beers as the driving force behind the promotion of diamonds
has been described as a void, a vacancy and a vacuum, one the industry has not been
able to cohesively fill. A couple of years ago, you may remember a close-but-no-cigar
attempt by the industry’s largest mining companies to create a body that would promote
diamonds globally, called the International Diamond Board (IDB).
Need more traffic to your website?
Getting ranked on the search engines is not
a simple task and you need to be well versed as to how the search engines work and
what to do to make sure your site gets indexed.
You could have the most beautiful website
with all the products in the world, but if you have limited visitors, its not going
to do any good.
GemFind performs Search Engine Optimizations
exclusively for the jewelry industry. We have proven track record and can show you
what we have done for other clients. Please contact us if we can help…
call us at 800-373-4373
The New Synthetic Diamond Announcement: Some Thoughts
By Rob Bates
Sep. 20, 2012
A new company, Washington Diamonds Co., announced this week it is growing colorless
diamonds. What makes this is a little different from past plans is the company says
it can consistently produce colorless diamonds larger than a carat. I have a few
Scientists Turn Bombs Into Cancer-Fighting Diamonds
THE ISRAELI DIAMOND INDUSTRY BLOG
SEP. 24, 2012
I’m thankful that the global diamond industry is making strides towards ensuring
that physical violence will no longer be a factor in the mining and manufacturing
of the precious gems. But is it possible that one day the stones could actually
play a part in quelling conflict? Could diamonds turn swords into plowshares?
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