The next 4 weeks are probably the most important 4 weeks of the year. For
those of you who have embraced the online marketing channel and use it to drive
in-store business, we’re expect to report strong results in January. If online
marketing was not in your budget this season, then you need to spend 30 minutes
with us on the phone to learn why you need to make it a part of your 2013 budget.
Mobile shopping and Facebook promotions may sound strange, but the numbers
do not lie and these channels have huge traffic and opportunity.
Whether you’re a supplier or an independent retailer, give us a call at
to learn how our specialized programs can help your business
prosper in the age of digital marketing.
Ambassador Milovanovic speaks out as
U.S’ KP chairmanship comes to an end
By Mathew Nyaungwa
Nov. 26, 2012
She made history as the first ever female to chair the Kimberley Process on behalf
of the United States. Ambassador Gillian Milovanovic, who had been at the helm of
an organisation established in 2003 to promote the trading of conflict free diamonds,
will soon be bequeathing her position to another female leader; South Africa’s mineral
resources minister Susan Shabangu. >>>
Jewelers Report Mixed Black Friday
Bates with Daniel Ford
JCK Nov. 26, 2012
Overall, jewelers reported mixed results on Black Friday-but remain optimistic for
the upcoming holiday. Many say that the day after Thanksgiving is not as important
for them as it is for big-box retailers, so they didn’t try to lure shoppers in
with any specials. >>>
The Importance of Online Merchandising for the Accessories Market
By Allyson Bainbridge-Riccardi
FASHION’ S COLLECTIVE
Nov. 26, 2012 ‘
Why do we, as consumers, choose to buy an accessory? There are no staple accessories,
only staple categories that we personalize to fit our individual style. For example,
my staple watch is my beloved black Chanel J12, but someone else might adopt a Cartier
Tank Anglaise or a Toy Tokyo as the ultimate self-expression. >>>
Why diamonds are an investor’s best friend
By Nick Harding
Nov. 21, 2012
Before the 1960s, marriage customs in Japan had changed little for centuries.
They followed Shinto beliefs and weddings were arranged by parents. There was little
romance or courtship and engagement rings were not part of the tradition.
November 21, 2012
Arguably, the Canadian diamond industry’s best years have passed. While its flagship
Diavik and Ekati mines are aging, the mines being developed are not of the same
scale or value. But they are among the more attractive new diamond projects out
there and Canada remains a relatively unexplored diamond frontier compared with
10 Mistakes Your Business Might
Be Making on LinkedIn
By Alyson Shontell
LinkedIn isn’t just a good resource for professionals. When used the right
way, it can be a powerful tool for businesses, too — and not just for recruiting,
the way most managers think of using the site. Businesses that navigate LinkedIn
properly engage customers, generate sales leads, and swap internal information among
Christmas 2012 – good, bad or indifferent?
Nov. 21, 2012
‘Tis the season for taking shots at just how the holiday season will turn out.
Some interesting news items and a look at a few guesses about the season:*
The number of jewelry retailers in the United States continues to decline, by 2.5%
last year, according to JBT.
GemFind’s New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement
Rings for Jewelry Retailers
The new 2012 version of GemFind’s popular Ring Builder® website tool for jewelry
retailers and diamond dealers – has unique new features. The new Ring Builder®
allows users to superimpose loose diamonds on to the ring that they are configuring
online. This fully ecommerce capable web application is a must-have for all jewelry
retailers and it is customizable providing seamless integration into any retail
jeweler’s new or existing website.
One of the highlight features of the new Ring Builder is that the consumer,
while shopping on the local retail jeweler’s website, can virtually superimpose
any one of 10 different shaped loose diamonds directly onto one of more than 400
prospective engagement ring styles from Unique Settings of New York. After the ring
is virtually configured, the user can then select from tens of thousands of certified
loose diamond being supplied from any number of diamond vendors within GemFind.net.
New settings and diamond suppliers will be continually added. more…
Call us today at 800-373-4373, for a free consultation and demonstration of GemFind’s
customized website tools which are guaranteed to help you grow you business in a
cost effective and consistent manner.
Marketing Online – Five Benefits You Don’t Want to Miss
November 25, 2012
We know that a critical piece of running a business is marketing, but it seems to
be the component that most business owners struggle with. Marketing is everything
from the advertisement that a consumer sees regarding your product or service that
you offer through the entire sales process including the follow-up after the purchase.
Featured GemFind Designer
Van Craeynest is proud to offer an
oasis of design in a world that has forgotten the importance of knowing how to create
jewelry from inside out. The combination of original designs, along with the skill
and knowledge to execute these designs, results in unsurpassed quality, enduring
sentiment, and breathtaking jewelry. Simply put, Van Craeynest creates poetry in
metal. When an individual of taste and discernment desires a truly elegant, handcrafted
piece of jewelry, Van Craeynest is the only option. >>>
Diamond-Digging Fun for the Whole Family
The Israeli Diamond Industry Blog
Nov. 27, 2012
Most people who choose to adorn their body with diamonds I’d wager
that if you were offered a job digging in the dirt for rough diamonds, you would
outright refuse. The choices aren’t exactly enticing: either freeze your buns off
in the Arctic North or boil up in equatorial South. >>>
Need more traffic to your website?
Getting ranked on the search engines is not
a simple task and you need to be well versed as to how the search engines work and
what to do to make sure your site gets indexed.
You could have the most beautiful website
with all the products in the world, but if you have limited visitors, its not going
to do any good.
GemFind performs Search Engine Optimizations
exclusively for the jewelry industry. We have proven track record and can show you
what we have done for other clients. Please contact us if we can help…
call us at 800-373-4373
Does Cyber Monday matter anymore?
Nov. 26, 2012
The increasing popularity of smartphones and tablets may be decreasing the significance
of Cyber Monday for online sales. A growing number of people aren’t waiting until
the holiday weekend is over to go shopping online and are getting it done on Thanksgiving
and Black Friday instead.
5 Extremely Strange Diamond Thefts
By Rob Bates
Nov. 21, 2012
Unlike our past look at diamond thefts, the heists here weren’t all failures. But
some of them do make you wonder about the people who committed them: 1. The thief
who kept texting his victimThis August, a Newburyport, Mass., man tried to sell
his 1.5 ct. ring on Craig’s List. >>>
Internet Marketing Strategies: Customer Appreciation Sale
By Brad Simon
Southern Jewelry News
The ultimate marketing sin is taking your customers’ loyalty for granted
A Customer Appreciation Sale is just what it sounds like. It’s
giving your clients something to show that you really do appreciate their business.>>>
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