GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2013-02-12

February 12, 2013 Alex
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GemFind Weekly Newsletter

February 12, 2013


In This Issue
Looking forward to Valentine’s Day?
Blood in the Water, Sharks Circling
Diamonds Sparkle For The Next Billion Consumers
Report Predicts End of “Gold Era”
Diamonds Are Forever….Extremely Expensive
How Retailers Can Make the Most of Any Bridal Budget
The Allure of Social Commerce
Quit making excuses jewelry retailers!
The State of Our Marketing Departments in…2013
My 5 Favorite Finds in Tucson
Color Psychology and Ecommerce
The 4 Essential Parts of an Email


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From jewelers doing their online marketing with GemFind, the word on the street is that this Valentines Day is going to be one of their best ever. It just goes to show that a coordinated online marketing strategy tied to a product centric website results in strong holiday business. If you’re in the market for a new website give us a call to learn about our new ‘responsive’ theme websites which auto adjust to fit the width of the viewing device. Or if you have a new website, give us a call to learn about our JewelCloud vendor-managed virtual inventory program.

As always, we offer a free and no obligation evaluation of your web presence and look forward to helping retailers and suppliers profit from the online marketing channel. Call us at 800-373-4373


Need more traffic to your website?

Need more traffic to your website in 2013?

Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed. 
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good. 
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help…
Download a free brochure, please Click Here



call us at 800-373-4373

Looking forward to Valentine’s Day?

 Rough&Polished                                                February 12, 2013      

Valentine’s Day being an important occasion for sales in the gem and jewellery industry, brings with it the anticipation of good sales. But this year, the challenge is not just about bracing through competition in terms of designs and prices, but to win over the consumer attention in the tough economic times of today, Diamond World reported in Weekly E-Post. >>> 

Blood in the Water, Sharks Circling

By EDAHN GOLAN                         Idex                   February 07, 2013  

Hardly anything trumps bad news, especially if it’s full of blood and gore. Everyone rubbernecks to see the damage when passing a car accident. Serious twisted wreckage makes us slow down even more to get a longer look at the disaster. Bad news is great, especially for a news outlet. >>> 

Diamonds Sparkle For The Next Billion Consumers 

By Bain Insights                                     Forbes                                  February 07, 2013        


Demand for diamonds continues to growdespite the economic troubles in many countries. Retail diamond sales for 2011 (the latest data available) soared 18% over 2010 and exceeded the pre-financial-crisis peak, new research by Bain & Company shows. The industry is on track to post further sales gains in 2012. >>> 


Report Predicts End of “Gold Era”

By Rob Bates                                            JCK                                             February 07, 2013   

After a solid decade of increased prices, gold may soon begin a “slow slide,” according to a new Credit Suisse report, “Gold: The Beginning of the End of an Era.” “Against any sensible benchmark, gold still appears significantly overvalued,” says the report by analysts Tom Kendall and Ric Deberell. >>> 

Diamonds Are Forever….Extremely Expensive

Industry Leaders Magazine                                                             February 09, 2013        


Once upon a time, over the hills and far away, humankind found a diamond. Since then people have tried to illustrate the beauty of a diamond. Yet diamonds are indescribable as it is impossible to capture all the luster of a diamond in just a few words. >>> 

GemFind Diamond Link

How Retailers Can Make the Most of Any Bridal Budget

By Amy Elliott                                                                February 2013 issue of JCK magazine               

When it comes to the $11 billion wedding jewelry industry, the truth is that not all customers are created equal: Some are swimming in cash, while others are barely staying afloat.Despite the varied nature of bridal budgets, however, the good news is that the national average cost of an engagement ring remains at $5,200, >>> 

The Allure of Social Commerce

By Dilipp S Nag                             February 10, 2013              

Social media has revolutionized methods of interaction globally, and not only individuals are smitten with the medium’s power. Even the government and political parties have jumped into the fray. >>> 

Quit making excuses jewelry retailers!
By Brad Huisken                           Southern Jewelry News                         February  2013              

It’s time to step it up and quit making excuses about the economy, the state of the industry, the building bust, etc. or you may find yourself stepping aside!  I say this with the highest degree of respect for the industry and the people within it. >>> 

GemFind’s New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers


The new 2013 version of GemFind’s popular Ring Builder® website tool for jewelry retailers and diamond dealers – has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler’s new or existing website with all the social sharing features. 


ring builder new

One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler’s website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within New settings and diamond suppliers will be continually added.


Call us today at 800-373-4373, for a free consultation and demonstration of GemFind’s customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. 

The State of Our Marketing Departments in 2013 

By Laura Lake                        Guide                            February 10, 2013    


The marketing industry has gone through an evolution over the last decade. Just take a look at what job postings look like now, compared to what they looked like in the 1990s. Even the role of Chief Marketing Officers has changed and seems to be going one of two different directions in businesses, either phased out or growing into a more complex position than it used to be. >>> 

My 5 Favorite Finds in Tucson
By Victoria Gomelsky             JCK           Feb. 11, 2013   

For the uninitiated, the gem shows in Tucson can be a rather daunting experience. Imagine being let loose inside a vast supermarket filled with the juiciest fruits, the rarest truffles, and the most expensive gourmet cheeses-and at the same time being told that you have to cherry-pick the whole lot before your ravenous cohort gets ahold of them. >>> 

Featured GemFind Designer

GARAVELLI A century lasting tradition: a Family with a 90 year old story who has cultivated a refined connoisseurs culture and has lavished on the fourth generation a natural and very Italian aptitude for elegance together with a precious legacy: an old rooted technology which prefers the fascinating hand-made workmanship; long experienced and skilful craftsmen who know how to infuse a magic positive energy into their precious work of art;. >>>

Color Psychology and Ecommerce

By Drew Coffin                      Web Marketing Today                    February 06, 2013


Color affects our moods and states of mind. It can influence customer buying habits, making color psychology an important part of ecommerce. This article will address color psychology basics and ways you can use color psychology with your ecommerce efforts. >>> 

The 4 Essential Parts of an Email

By Anna Pitts                               Entrepreneur                                   Feb. 10, 2013   

Nearly 250 billion emails are sent every day, according to the 2012 Email Marketing Benchmark Report. That’s one email every 0.00000035 seconds.Of course, you needn’t read statistics to understand email’s importance-you use it constantly to pitch reporters, apply for jobs, search for new business, and send mom a link to a new recipe.>>> 

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