GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2013-03-05

March 5, 2013 Alex
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GemFind Weekly Newsletter

March 05, 2013


In This Issue
Cecilia Gardner: “The KP is an important element in maintaining the integrity of the diamond supply
Forbes Galleries To Launch Space-Themed Jewelry Exhibition
What Jewelry Companies Are Doing To Ensure Diamonds Are Really Conflict-Free
The Year-So Far-in Pictures
What Are Tahitian Black Pearls?
“Modeling” for success
Top 10 trends for 2013 – Part Two
Infographic: History of Diamonds
Improving Brand Recognition With Social Media
5 Tips for Hiring a Great Web Developer
Aussie Miners Harlem-Shaken Off The Job


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If past experience is indicative of future behavior, then March is the perfect month to begin a new website development project, with the goal of having the site up and ready in time for the Summer Wedding & Anniversary Season.  Give us a call at 800-373-4373 for a free and no obligation evaluation of your web presence, and to learn more about our website and online marketing programs.  Also news worthy, GemFind’s online marketing programs continue to deliver strong results.

Give Suereea Mathews, our Director of Online Marketing, a call at extension 121 to learn why Facebook Fan Page building offers the best return for advertising and marketing expenditures.  

Need more traffic to your website?

Need more traffic to your website in 2013?

Getting ranked on the search engines is not a simple task and you need to be well versed as to how the search engines work and what to do to make sure your site gets indexed. 
You could have the most beautiful website with all the products in the world, but if you have limited visitors, its not going to do any good. 
GemFind performs Search Engine Optimizations exclusively for the jewelry industry. We have proven track record and can show you what we have done for other clients. Please contact us if we can help…
Download a free brochure, please Click Here



call us at 800-373-4373

Cecilia Gardner: “The KP is an important element in maintaining the integrity of the diamond supply chain”

By Olga Patseva                                 Rough&Polished                               March 04, 2013  

The Jewelers Vigilance Committee (JVC) was established in 1917, a bit less than a century ago, with a view to promote education and self-regulation in the U.S. jewelry industry. Today, the committee acts as a legal adviser to the jewelry and diamond industry in the United States.>>> 

Forbes Galleries To Launch Space-Themed Jewelry Exhibition

By Laurie Kahle                                  Forbes                              February 28, 2013        


On March 16, The Forbes Galleries will present Out of this World! Jewelry in the Space Age, an exhibition of jewelry inspired by the final frontier. The eclectic display will feature fine and fashion pieces from more than 100 designers and lenders. >>> 


What Jewelry Companies Are Doing To Ensure Diamonds Are Really Conflict-Free

By Corinn Jackson                              Fashionista                             March 01, 2013        


Diamonds may be forever, but the rules regarding what makes the perfect gem are changing. Consumers are still concerned with the four C’s-cut, color, clarity, and carats-but a fifth ‘C’ is emerging and it’s becoming increasingly important: Conflict-free. >>> 

The Year-So Far-in Pictures

 By Victoria Gomelsky                        JCK                           March 04, 2013      

For the first time in a long time, I’m at a loss for words. After starting the year with a bang with a blockbuster trip to New York City, Kuwait, and Geneva, I returned home to Los Angeles in late January only to head out again less than a week later to Arizona for the Centurion fair and the flurry of gem shows in Tucson. >>> 

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What Are Tahitian Black Pearls?  

By Carly Wickell      Guide              March 4, 2013                

Pearls are ‘organic,’ a term used in jewelry when something is created by a living organism. Golden-colored amber is prehistoric tree sap, corals are calcified skeletons and pearls grow inside some types of freshwater or marine life. >>> 

“Modeling” for success

By Bill Warren                                                     Southern Jewelry News                                       

How can Modeling help someone in the jewelry industry?  Modeling comes from the neurolinguistic field which borrows somewhat from hypnosis.  It says that if you can pattern after your hero as a young person, then you can Model the habits of people, companies or industries now.>>> 

Top 10 trends for 2013 – Part Two
By Janos Consultants                Gem Thoughts              February 26,2013                

Last month I covered five market trends that I view as important for this year, and no doubt for years to come.  I have five more here that I see as part of the rather remarkable transition that this industry has sustained over the years.  The ten trends are not ranked in importance.  It will be different for each of us. >>> 

GemFind’s New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers


The new 2013 version of GemFind’s popular Ring Builder® website tool for jewelry retailers and diamond dealers – has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler’s new or existing website with all the social sharing features. 


ring builder new

One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler’s website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within New settings and diamond suppliers will be continually added.


Call us today at 800-373-4373, for a free consultation and demonstration of GemFind’s customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. 

Infographic: History of Diamonds

By Daniel Ford                     JCK                   March 04, 2013    


Diamonds had a fun-filled February, so I figured this infographic from Brilliance would be a good way to start the first Monday of March. My favorite fact is that diamonds were used as medical aid during the Dark Ages. What’s yours?  >>>   

Improving Brand Recognition With Social Media 

By Ryan Welton                         Web Marketing Today                    February 28, 2013


What does the word “brand” mean to you and your business? Is it represented by a logo, a slogan, a set of core values or a value proposition to your clients? If you were to ask your target audience about your brand, would they identify you correctly?  >>> 

Featured GemFind Designer

John Buechner’s elegant, timeless jewelry derives inspiration from the world around us: art, fashion, design, architecture, tradition and, of course, the stunning natural elements found deep within the earth. Specializing in natural fancy colored diamonds, important gemstones, exceptional jewelry suites, innovative designs, irresistible terms and buying and brokering estate jewelry. Or goal is to cater to women who desire important, elegant and timeless pieces of jewelry that speak volumes.   

5 Tips for Hiring a Great Web Developer
By Nelly Yusupova                    Entrepreneur                       March 04, 2013   

A web developer can be one of your most critical hires. After all, that’s the person who will create the online face of your company and enable you to interact virtually with your customers. So, it’s especially important that you hire the right talent the first time out. >>>  

Aussie Miners Harlem-Shaken Off The Job

By stonechicky                          The Israeli Diamond Indusry Blog                      March 04, 2013     

The longest I’ve ever spent underground is when the D train got stuck on the tracks for over an hour due to technical difficulties. So I can only imagine the difficult working conditions that miners have to endure. To be frank, I don’t envy them one bit. >>> 

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