GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2013-04-23

April 23, 2013 Alex
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GemFind Weekly Newsletter

April 23, 2013

 


In This Issue
Stephane Fischler: “Have no doubt, we are very determined to firmly retain and expand our leadership
Retailers Must Be Willing to Foot the Bill
List of acceptable terms for ‘synthetic’ expanded
Lab-created diamond debate heats up
“Sophomoric” Kmart Ad Goes Viral
New Generation of Consumer-Friendly Jewelry Websites
Survey Close-up: Higher-end watches did well
Is Social Media Really a Bust for Small Businesses?
How to recognize a new client & get them back in again
10 Questions to Ask When Creating a Cybersecurity Plan for Your Business
Diamond Phone Breaks Records (& Maybe Hearts, Too)
Social shopping site raises jeweler’s profile

 

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This week starts the very special AGS Conclave in Phoenix, AZ. GemFind has been honored with 3 speaking engagements at Conclave on topics ranging from Social Media for Retailers to Vendor Digital Asset Management.  If you’ve never seen our new JewelCloud program, you’re missing out on the best way to profit from the online marketing channel.
If you can’t make it to Conclave, give us a call at 800-373-4373 for a free and no obligation evaluation of your web presence or to learn more about our digital marketing and web strategies.

Stephane Fischler: “Have no doubt, we are very determined to firmly retain and expand our leadership position”

By Alex Shishlo                                     Rough&Polished                                    April 22, 2013        

               

Stephane Fischler, President of the Antwerp World Diamond Centre (AWDC), in an exclusive interview to Rough & Polished spoke about the situation in the world diamond market and the priorities of the AWDC.

 

How do you assess the general situation in the diamond market? >>>   

Retailers Must Be Willing to Foot the Bill

By EDAHN GOLAN                                  Idex                         April 18, 2013                                      

The reoccurring debates of the past few years over the evolution of the Kimberley Process (KP) have tended to revolve around a limited number of points, and have somehow always resulted in stagnation. Mistakenly, many view this debate as one about ethics. It’s not, this is a debate about cost. >>>  

                                   

List of acceptable terms for ‘synthetic’ expanded

National Jeweler                                                                                April 23, 2013        

               

Milan, Italy–CIBJO, the World Jewellery Confederation, recently released its special report on colored stones, which details recent updates to the Coloured Gemstone Blue Book and those being considered. >>> 

Lab-created diamond debate heats up

By Nick Lord                        .     Jeweller                         April 22, 2013  

                                        

The technology for lab-created diamonds has officially arrived – heralded by companies like Gemesis Diamond Company – and although presenting new opportunities for the jewellery industry, it also raises a number of ethical and control issues.  >>> 

GemFind Diamond Link

“Sophomoric” Kmart Ad Goes Viral

By Rob Bates                                               JCK                                      April  19, 2013  

                                        

Whether it elicits yuks or “yuk!” Kmart’s new double-entedre-laden commercial is being seen by some as a textbook example of how a retailer can win attention in the age of viral video. The ad, which touts the retailer’s home-shipping service, has already racked up 13 million views on YouTube, as well as 20,000 shares and more than 39,000 likes on Facebook. >>>  

New Generation of Consumer-Friendly Jewelry Websites

By Anthony DeMarco                                  Forbes                           April 21, 2013            

Jewelry industry retailers, designers and manufacturers are having a difficult time creating websites that encourage consumers to love and subsequently buy jewelry.  Innovation in this area has largely come from outside the industry, led by website Blue Nile. >>>  

Survey Close-up: Higher-end watches did well

By Michelle Graff                        National Jeweler                              April 22, 2013  

                                        

This week, thousands will flock to Basel, Switzerland for that city’s annual watch and jewelry show, one of the world’s largest trade shows that emphasizes timepieces.In the United States, National Jeweler’s 2012 year-end survey showed something that was not surprising when it comes to watches: >>> 

Is Social Media Really a Bust for Small Businesses?

By Daniel Ford                                    JCK                                   April 22, 2013

A roundup of social media news to help jewelers improve their marketing techniques.1. A USA Today article cites a study which found that 61 percent of small businesses don’t see a return on investment from social media. >>> 

GemFind’s New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers

 

The new 2013 version of GemFind’s popular Ring Builder® website tool for jewelry retailers and diamond dealers – has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler’s new or existing website with all the social sharing features. 

 

http://www.ringbuilder.com 

  

ring builder new

One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler’s website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added.

 

Call us today at 800-373-4373, for a free consultation and demonstration of GemFind’s customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. 

How to recognize a new client & get them back in again

By Bill Warren                                  Southern Jewelry News    

         

Perhaps one of the things we do in our store that I value as a customer relationship builder most is sending that new client something to recognize their first visit and purchase at my establishment.  I’m not referring to the “Thank You Note” which my customer also gets, but something sent separately.>>> 

10 Questions to Ask When Creating a Cybersecurity Plan for Your Business

BY Kim Lachance Shandrow                    Entrepreneur                           April 23, 2013

 

Cybercriminals are increasingly preying on small businesses, which often lack the expertise and resources to adequately protect themselves. Last year, companies with one to 250 employees were the victims of more than 30 percent of all cyber attacks, according to Symantec’s 2013 Internet Security Threat Report. That’s a threefold increase since 2011. >>>   

Featured GemFind Designer

Jewelry innovation as family tradition since 1919. Trent’s maternal grandfather, George Parr 1897-1967 was an accomplished fine jewelry designer who owned a number of stores in southern California between 1919 and 1967. Trent was inspired by his grandfathers inspirational design sense when he apprenticed with him in 1967.  >>> 

Diamond Phone Breaks Records (& Maybe Hearts, Too)

By stonechicky                               Israeli Diamond Industry Blog              April 22, 2013

Exactly one year ago, we reported the advent of the ultimate cell phone for diamond-lovers: the Golden Dreams Full Diamond Edition. Boasting over 4,000 polished diamonds, I thought I had written the final chapter on gem-mounted mobile devices. Turns out I was wrong. By a long shot.  >>>  

Social shopping site raises jeweler’s profile
By Caroline McMillan                 charlotteobserver.com                      April 23
, 2013   

It takes time, strategy and money for a retailer to build a customer base online without a brick-and-mortar storefront.

It takes considerably less time and money, however, when you’ve got the power of social shopping behind you. >>>  

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