GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2013-05-14

May 14, 2013 Alex
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GemFind Weekly Newsletter

May 14, 2013

 

In This Issue
Silver, Charms, and Diamonds Lead Mother’s Day Sales
Diamonds: A Better Safe Haven Than Gold?
U.S. Jewelry Store Sales +10%
Large Independent Watch Brands Make Their Mark at Baselworld 2013
The Jewelry Industry in 2020
Jewelry inspired by love tested by war
How Can Jewelers Make Their Pins as Sexy as…Kale?
Art Deco pieces to lead at Christie’s London
5 Tips for Creating Quality Social Media Content
Marketing Strategy vs. Marketing Plan – What’s the Difference?
This is harder than it looks!
Broken Engagement: Return the Diamond Ring Or Not?

 


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GemFind’s been providing websites and technology solutions to the jewelry industry since 1999.  One of the most important things we’ve learned over the years in working with our clients is that having a good online marketing plan is the most important way to profit from the online channel. It’s not about selling product online for America’s independent retailer, it’s about using the online channel to push the customer to come into the local store where 90% of all jewelry purchases take place.   Want to learn some of the tips and techniques on how to attract more business from online to in store?

Then join us for a special webinar presentation by Suereea Matthews, Chief Online Marketing Officer at GemFind, on Wednesday, May 15 2013 – 3:00PM – 4:00PM EST .  To register click here https://www2.gotomeeting.com/register/574275538 



Silver, Charms, and Diamonds Lead Mother’s Day Sales

By Rob Bates                                               JCK                                        May 13, 2013        

               

Jewelers generally seemed happy with their Mother’s Day sales-scoring big with charms, silver, and diamonds purchased in honor of Mom. “Customers were positive, upbeat, and loving their mamas,” says Jim Woodard, owner, Woodard’s Diamond Showroom, Tullahoma, Tenn. >>>

Diamonds: A Better Safe Haven Than Gold?

By SUZANNE MCGEE                 The Fiscal Times              May 14, 2013                                          

The collapse of gold prices earlier this spring seems to have been met with a kind of muted elation from those promoting the idea that diamonds, like the precious metal, can become a recognized asset class and another form of “safe haven” investment. It’s perfect timing for the diamond industry: >>> 

 
                                 

U.S. Jewelry Store Sales +10%

By Jeff Miller                                    Diamonds.net                              May 13, 2013            


Jewelry store sales in the U.S. rose 9.9 percent year on year to $2.31 billion in March. In addition, the consumer price index (CPI) for jewelry fell 2.9 percent in March. Jewelry store sales remained strong during the first quarter, increasing  8.2 percent to $6.99 billion compared with the first  three months of 2012.  >>>  

Large Independent Watch Brands Make Their Mark at Baselworld 2013

By Anthony DeMarco                                Forbes                              May 13, 2013        

               



It’s more difficult than ever for independent watch companies to remain that way. The economics of the global watch business are difficult for these types of brands-even the large, successful ones featured in this slideshow-to compete with the large distribution channels and huge marketing budgets that are required these days. >>>

GemFind Diamond Link

The Jewelry Industry in 2020

By Victoria Gomelsky                         .     JCK                                    May 13, 2013  

                                        

Last week’s post, “What I learned at the LINK Jewelry Summit in Vienna,” contained a collection of my favorite quips and comments from the April 23-24 event, which I likened to a mini-TED conference for jewelry. But I deliberately left out some of the most interesting bits of information-the financial predictions-because I knew they deserved their own blog post. >>> 




Jewelry inspired by love tested by war

By Hannah Connorton                             National Jeweler                              May 12, 2013  

                                        

When Meghan Coomes’ grandparents first met at a park in Louisville, Ky., they didn’t have any idea that the very glue of their impending romance would inspire a line of jewelry. But it did, and their granddaughter Meghan Coomes now operates a successful jewelry business born of their devotion. >>>  



How Can Jewelers Make Their Pins as Sexy as…Kale?

By Daniel Ford                                               JCK                                          May 13, 2013  

                                        


Mobile video ads aren’t the future, they are the present. Jewelers should start showing off that bling in fun and entertaining ways on as many social media sites and mobile platforms as possible. Need some guidelines so you can start planning? Here are six good tips on how to take your mobile ad viral. >>>  

Art Deco pieces to lead at Christie’s London

By Hannah Connorton                             National Jeweler                              May 12, 2013  

                                        

Jewels from the 1920s, characterized by simple, geometric shapes and an abundance of pearls, are the highlight of the Christie’s London upcoming Important Jewels sale, scheduled for June 5.Christie’s said the sale includes an “extraordinary array” of Art Deco earrings, pendants, diamonds and pearls. Jewelry produced in the 1920s and 1930s >>>  

GemFind’s New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers

 

The new 2013 version of GemFind’s popular Ring Builder® website tool for jewelry retailers and diamond dealers – has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler’s new or existing website with all the social sharing features. 

 

http://www.ringbuilder.com 

  

ring builder new

One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler’s website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within GemFind.net. New settings and diamond suppliers will be continually added.

 

Call us today at 800-373-4373, for a free consultation and demonstration of GemFind’s customized website tools which are guaranteed to help you grow you business in a cost effective and consistent manner. 

5 Tips for Creating Quality Social Media Content

By Yasmin Bendror                                   Web Marketing Today                          May 08, 2013  

     

Publishing content that gets widely shared on social media is good for business. Every time your content is Liked on Facebook, tweeted on Twitter, +1 on Google+, or shared on LinkedIn, it gets a stamp of approval – boosting its reach along with your website traffic, lead generation, and search engine optimization. >>> 

Marketing Strategy vs. Marketing Plan – What’s the Difference?

By Laura Lake                                About.com Guide                            May 12, 2013

 

This is a common question and unfortunately many view them as the same thing. They are not. A strategy identifies the goals and objectives, your marketing plan tells you how you are going to get there. Without both of these tools businesses will often find themselves trying to sail upstream without paddles. >>>   

Featured GemFind Designer



Yoko is the most exclusive brand supplied by Euro Pearls. Yoko only uses the highest quality AAA and AA pearls, with VS quality diamonds for all their jewellery. The designs are spectacular and rich, with a unique and elegant style that is both timeless and modern. Most of the pieces in the Yoko Collection are handmade, and many, by the uniqueness of the pearl, are one of a kind. Every piece in the Yoko collection is covered by international guarantee. The philosophy behind Yoko is quite simply to make the pearl the star.  >>> 

The Retailer’s Perspective: This is harder than it looks!

By Chuck Koehler                           Southern Jewelry News                         May 2013


About 12 years ago, in another life, I lived in an area of Nashville called Belle Meade.  Belle Meade was just nominated as the best place in the United States to retire if you are rich (like I said, it was another life).  While I lived there, I had, hands down, the nicest lawn in Belle Meade.  >>>  

Broken Engagement: Return the Diamond Ring Or Not?

By stonechicky                           The Israeli Diamond Industry Blog                     May 06
, 2013   

Boy meets girl, boy loves girl. Boy proposes marriage to girl with a large diamond engagement ring worth a small fortune. One year later, boy and girl break up. Is girl obligated to return the ring? The question is both legal and ethical, and it’s definitely not theoretical. >>>  

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