GemFind: Diamond Search, Web Development, JewelCloud , ring builder, stud builder, pendant builder 2014-04-01

April 1, 2014 Alex
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                                             Weekly Newsletter  
                                                  April 01, 2014  

 


In This Issue
Diamantaires Underwhelmed at Baselworld
Ukrainian emerald cartel
The Highs and Lows of Baselworld
Wearable Technology Appeals to Jewelry Consumers
Graff Diamonds Unveils the $55 Million ‘Hallucination’ Multi-Colored Diamond Watch At Baselworld
Swiss Manufacturers Say They’re Not Scared of Smartwatches. They Should Be
8 Tips to Help You Sell Your Branded Jewelry
IN PICS: More jewellery at BaselWorld 2014
How to Select a Style for an Engagement Ring with a Pear-Shaped Diamond
Top 3 Worst Content Marketing Mistakes (and How to Avoid Them)
Is your website living in the 90s?
Spring Cleaning for Small Businesses

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Don’t miss these informative presentations for the jewelry industry from the GemFind team:

Chief Executive Officer Alex Fetanat

Friday, April 4th, 10:15am

Chief Technology Officer Tyler Mathews

Friday, April 4th, 11:30am

Chief Online Marketing Officer  Suereea Mathews

Friday, April 4th, 11:30am

Chief Online Marketing Officer Suereea Mathews

Friday, April 4th, 2:30pm

Chief Business Development Officer Larry Chasin

Friday, April 4th, 3:45pm

View and RSVP to our Facebook event> http://on.fb.me/1kmZBRU 

For more information and to make an appointment please call 800-373-4373

We look forward to seeing you in Chicago. 

 

Diamantaires Underwhelmed at Baselworld

Danielle Max                                                IDEX                                              April 01
 

 

As the week-long Baselworld show heads into its final days, diamond exhibitors are already taking stock of the event and the conclusion seems to be that business at the show could have been much better. >>>   

Ukrainian emerald cartel

Sergey Goryainov                        Rough&Polished                                 March 31  

 

 

Several years ago, the agents of the Ukrainian Security Service intercepted a large parcel of smuggled Colombian emeralds at the Borispol Airport in Kiev. The case promised to set off much drumbeat, but it quickly fell apart. There were two reasons for this: >>>   

 

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For information about our JewelCloud technology and other online tools, please contact us at 800.373.4373.  

The Highs and Lows of Baselworld

Victoria Gomelsky                                            JCK                                           March 31         

                        

        

Baselworld concludes on April 3, but I am officially done. So done, as they say, you could stick a fork in me. After four days of running around the Basel convention center, attending as many as 17 appointments in a single day (as I did on Saturday), I can’t take it anymore. >>>

Wearable Technology Appeals to Jewelry Consumers  

Deena Taylor                                          Diamonds.net                                  March 31                                                

                                     

 

Consumers are increasingly interested in wearable technology that can be attached to their existing jewelry, as well as new styles that come with technology, according to a recent study by the Jewelry Consumer Opinion Council (JCOC). >>>    

 

Graff Diamonds Unveils the $55 Million ‘Hallucination’ Multi-Colored Diamond Watch At Baselworld

                                   Jewelry News Network                              March 26    

  

 

Graff Diamonds has set the stage for a one-of-kind unveiling during Baselworld’s opening day. The first time exhibitor at the annual watch and jewelry fair will present the $55 million “Hallucination” ladies watch Thursday. >>> 

 

 

Swiss Manufacturers Say They’re Not Scared of Smartwatches. They Should Be.

Rob Bates                                                            JCK                                        March 28

With Baselworld here, various news sources have asked watchmakers their opinions of smartwatches. The answers are mostly the same. Here’s The New York Times, quoting Swatch CEO Nick Hayek:

 

 

   

8 Tips to Help You Sell Your Branded Jewelry

                                    Price Scope                                 March 26


Brand equity is partially built on the brand’s promise, the somewhat unspoken statement of “Best in Class.” Combining years of delivering their wares with a consistent high level and staying true to their mission statement, whether written or implied, brands build equity. 
>>>

IN PICS: More jewellery at BaselWorld 2014
Professional Jeweller                                                             April 01



Earrings by Carla Amorim. Brands presenting collections at BaselWorld 2014 have been largely positive about this year’s event, describing an upswing in footfall in the jewellery halls after the original rush for buyers to view the new watch launches.
>>>

 

From GemFind Portfolio 

How to Select a Style for an Engagement Ring with a Pear-Shaped Diamond

 

There are many different styles of engagement rings with pear-shaped diamonds, and choosing between them can get confusing. Let’s see what the most important points are to remember when selecting an engagement ring with a diamond of this shape. >>> 

    

Top 3 Worst Content Marketing Mistakes (and How to Avoid Them)   

Brad Simon                                                 Open Forum                                         March 27   

 

     

Is your content marketing strategy working for you? If you thought you’d have a stronger online presence by now, you may be making one (or all) of these mistakes. >>>    

Is your website living in the 90s?

Victoria Gomelsky                                National Jeweler                        March 27, 2014 

 

 
Business Insider posted a slideshow online earlier this month that showed the websites of major companies in 1990s as compared with their domains today. The differences were staggering, to say the least. >>>  

 

   

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