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GemFind Newsletter 12-22-2015 - Digital Marketing Solutions In The Jewelry Industry GemFind Newsletter 12-22-2015 - Digital Marketing Solutions In The Jewelry Industry

GemFind Newsletter 12-22-2015

December 22, 2015

GemFind Newsletter 12-22-2015

December 22, 2015 GemFind Marketing



As we at GemFind near the end of the busiest season of the year for many of our clients, we count our successes, our new friends and the opportunities of the coming new year. Have a happy holiday with those you love.
Contact GemFind to discuss strategies to grow your business in 2016.



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 1-800-373-4373 or email info@gemfind.com

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The Spending Bill Clause ‘Critical’ to Jewelers
Michelle Graff       National Jeweler  Dec. 21

“Jewelers of America welcomes the permanent extension of this important depreciation measure,” said JA President and CEO David J. Bonaparte. “It helps jewelers, whether they rent or own their retail space, to update their stores more often to stay competitive.”

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A Mysterious 8.5 Kg. Golden Artifact Baffles Archeologists
The Israeli Diamond Industry       Dec. 22 

The Israel Antiquities Authority has reached to the public in an attempt to solve a mystery that has been baffling its expert archeologists: what is the purpose of an artifact, coated in solid gold and weighing 8.5 kg.,

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The Best Events of 2015
Hannah Connorton  National Jeweler
  Dec. 22

Being part of the fine jewelry industry, especially as an editor, has some major perks, and right near the top of the list is being invited to more events than one possibly could attend… these four events below were, in my opinion, the year’s most noteworthy.

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The Jewelry Industry Is Connecting On JewelCloud®

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1- 800.373.4373


De Beers on spotting the fakes among the flawless and why synthetic gems are starting to sparkle

Laura Chesters            This Is Money.co.uk           Dec. 21

While De Beers is known for mining diamonds out of the ground across Africa and Canada, it also has a secret army of experts creating synthetic diamonds and developing testing machinery to make sure they stay one step ahead of rivals who are also making their own.

Who Are In JewelCloud®?
GemFind Newsletter weekly presents A Member Profile

Four generations of experience in jewelry has developed into Midas Chain Incorporated. We are known as the premier jewelry manufacturer in the US and worldwide and sell exclusively to the jewelry trade. The most important lesson passed down from one generation to the next was to maintain a high level of commitment to provide great service to jewelry stores nationally.  

*For more information about listing Midas Chain products on your website or Facebook, please contact GemFind at 1-800.373.4373

Tacori, Artcarved, Hearts on Fire, Parade, KIM International, Le Vian, Gem Platinum

How to Invest in Rising Jewelry Sales
 Debbie Carlson     US NEWS     December 21

Sarah Quinlan, senior vice president of market insights for New York City-based MasterCard Advisors, says jewelry sales have been positive for 32 consecutive months, aside from a blip related to Easter timing this year. “That’s a tremendous run.

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New Design For All-American Diamond As It Goes On National Tour

Anthony Demarco        Jewelry News Network      Dec. 20

The journey of the Esperanza diamond—found in an Arkansas state park—continues as it prepares to go on a nationwide tour beginning in January.  As Gretchen Friedrich previously wrote, the diamond was found by Bobbie “Brooke” Oskarson at Crater of Diamonds State Park in Murfreesboro, Ark.,

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Blue Nile’s ‘Scary’ Ad
Michelle Graff       National Jeweler Dec. 18

Last week, a jewelry industry colleague sent me a link to a 15-second Blue Nile ad called “Engagement Ring Shopping Shouldn’t Be Scary,” which most definitely takes a swipe at the e-tailer’s brick-and-mortar competitors. A soon-to-be-betrothed young man who is millennial aged, or perhaps a bit older, is walking down Main Street U.S.A. on a nice, sunny day.

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What Does a $30,000 Diamond Glazed iPhone Looks Like?

stonechicky      Israeli Diamond Industry Blog            Dec. 21

The stones are set in a pure white gold frame, with black platinum embellishing the commanding front face of the device. Each design in Givori’s ‘Calypso’ range feature 117 individually carved Malachite, Mother of Pearl or Onyx pieces in the distinguishing fish scale pattern which are carefully inlaid into a gold grid along the back of the device.

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JCK and Industry Marketing Experts Judge This Year’s Holiday Jewelry Commercials
  Rob Bates                   JCK    Dec. 15  

Each year, I like to do the roundup differently. In the past, I have supplemented my own thoughts with those of advertising experts, millennials, jewelry people on Twitter, and random people on the Internet.



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3 Tips for Avoiding Shipping Scams
  National Jeweler           Dec. 18    
Both the Jewelers Security Alliance and the Jewelers Board of Trade said this time of the year, the industry needs to be on alert for individuals posing as principals of established companies in order to con others out of cash or merchandise.
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