GemFind Newsletter 3-24-2015

March 24, 2015
Posted in 2015, March

GemFind Newsletter 3-24-2015

March 24, 2015 Alex
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  Go mobile or become irrelevant 

Google announced that it will downrank non-responsive websites beginning in April, further emphasizing that a mobile-friendly website is essential to a successful SEO strategy. Google will reward websites built for smart phones and tablets with better rankings in mobile search. Likewise, websites that are not mobile-friendly can expect a dramatic decline in rankings. Boost your online strategy with GemFind’s responsive websites, tools and marketing that display your brand and products quickly, beautifully and effectively. Call us at  1-800-373-4373 to learn how we can help.

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Kirk Kara Wins for Best Bridal Design in JCK Jewelers Choice Awards
Jeff Miller    Diamonds.net      March 23

Jewelry design and manufacturing firm Kirk Kara won first place  in the JCK Jewelersā€™ Choice Awards for an eighth consecutive year. Two designs from Kirk Karaā€™s Pirouetta collection made the cut in the category of best bridal design for 2015.

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The diamond capital of the world sent out a warning signal

Andrew Critchlow   Business Insider   March 24

Diamond giant De Beers may have recently predicted demand for the precious stones to increase this year but that hasn’t prevented the latest major diamond sale in Antwerp from failing to sell all the stones on offer.
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Jewelry Industry to Hold Summit to Discuss Sustainability and Responsible Sourcing
Danielle Max    IDEX      March 23

The goal of the event is to create awareness of supply chain challenges and develop tools to mutually benefit the jewelry industry and create business opportunities and new sources of value for suppliers and the consumer.

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WHAT’S NEW AT GEMFIND

Diamond LinkĀ® is now also available for Facebook!
Call Today at 800.373.4373 to get it installed to your Companyā€™s Facebook.

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Graff Unveils A ā€˜Fascinatingā€™ $40 Million Interchangeable Jewelry Watch At Baselworld 2015

 Anthony Demarco  Jewelry News Network   March 18

ā€œThe Fascination is an outstanding piece, carefully crafted so it can be worn in a number of different ways–adding a touch of magic to the jewel,ā€ said Laurence Graff, founder and chairman of Graff Diamonds. Read More

 

EDUCATION

Technology Changes Coming Your Way.

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What Makes This Diamond-Studded $100,000 Apple Watch Tick?
  Jordan Washington Smith    Haute Living      March 23

The introduction of Appleā€™s newest smart watch ā€” which can costs upwards of $10,000 ā€” marked the brandā€™s strongest push into the luxury fashion industry to date, but it may surprise some to learn that enterprising tech brand doesnā€™t offer the the most expensive version of their new haute wearable.

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At Baselworld, Omega introduces the Master

 Michelle Graff   National Jeweler         Mar. 23

Omega is going a step beyond the standards set by COSC, the certification system of the Official Swiss Chronometer Testing System, by having its watches also meet a new set of criteria that designates them as a ā€œMaster Chronometer.ā€

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Lines of the Times: Appealing to the Millennial Shopper
Features   By Martha C. White Issue of JCK magazine March

Todayā€™s young adults communicate and consume differently than any other age group, so it makes sense that they shop for jewelry differently.

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Global diamond jewellery demand sets new record

Stephanie Chan    Jeweller Magazine    March 24

International diamond jewellery sales reached a record high in 2014, with the worldā€™s major diamond markets all experiencing strong consumer demand, a new report has shown.

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Coachā€™s Corner: 6 things salespeople shouldnā€™t do
  Pat Henneberry        National Jeweler       March 24

Outlined below are six things sales people should ā€œnever everā€ do, three of which involve smartphones and/or social media and another that involves one of the subjects that you should never bring up at the dinner table–politics.

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WHAT DATA CAN DO FOR YOU

Good Data is the Heart of a Successful Online Marketing Strategy.

 
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Why Are There No Step Cut Fancy Yellow Diamonds?
               Designers&Diamonds            March 20

About a week ago, I was waxing romantic about my adoration of fancy yellow diamonds. In particular, the emerald cut fancy yellow diamonds on either side of this ring.

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THE ONLY RESPONSIVE JEWELRY INDUSTRY TOOLS AVAILABLE TO DATE!
 

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