GemFind Newsletter 7-28-2015

July 28, 2015

GemFind Newsletter 7-28-2015

July 28, 2015 Alex
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Leading men’s contemporary jewelry brand Triton is the latest vendor to join GemFind’s social product network JewelCloudÂŽ. With JewelCloudÂŽ, Triton can quickly update current retailers on products, collections and pricing while connecting to new retailers in the network. Welcome to JewelCloudÂŽ> 

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JewelCloudÂŽ

The Future of Retail Jewelry

Contact GemFind today at

 1-800-373-4373 or email info@gemfind.com

Learn More About Web Technologies & Digital Marketing For The Jewelry Industry

         
 

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CIBJO Welcomes New ISO Standard for Diamond Marketing
CIBJO      Diamonds.net       July 27

CIBJO welcomed the publication this month of ISO International Standard 18323, which specifies permitted terms to be used by diamond industry in the sale of diamonds to consumers. The new ISO International Standard mirrors the definitions outlined in CIBJO’s Diamond Blue Book, which are aligned with those of the International Diamond Council (IDC).

 
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Same-Gender Unions A Positive for US Jewelry Industry, But Not A ‘Big Deal’
Ken Gassman    IDEX     July 28

The US jewelry industry has been jubilant since the Supreme Court of the United States (SCOTUS) legalized same-gender unions recently. After all, many jewelry insiders concluded, this will be a big boost for sales of jewelry – particularly wedding related merchandise – in America. There’s no question that this will be positive for America’s jewelry industry. But how much of a positive will it be?

 
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Family of treasure hunters find $1M worth of gold coins and jewelry from legendary 1715 shipwreck off Florida coast

Reuter          July 28

A family of underwater treasure scavengers have once again struck gold off the coast of Florida, recovering more than $1million in precious artifacts from the wreckage of a 1715 Spanish fleet that sank in the Atlantic. The impressive haul included 51 gold coins of various denominations and 40 feet of ornate gold chain.

 
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Diamond Industry Crisis Worsens: De Beers Allowing Large Deferrals, India Sees Defaults, Suicides

Rob Bates                                 JCK                             July 27

In an unprecedented move and a sign of the diamond industry’s deepening crisis, De Beers is  letting sightholders put off buying up to 75 percent of their allocations at its August sight.This comes amid several reports of defaults in the Indian industry, including reported problems at one substantial company, Godhani Gems. There are also reports of suicides committed by out-of-work diamond workers. Read More

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What’ll make millennials ‘walk away’ from jewelry
  Michelle Graff     National Jeweler     July 27

Diamond grading reports and millennials are among the two most-talked-about topics among jewelers today.  On Sunday at JA New York Summer, the Diamond Council of America’s Terry Chandler told attendees how the two were related in a talk titled “Diamond Grading Reports: The Jeweler’s Ticking Time Bomb.” 

 
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Global, digital influences to inspire design in ‘16

Hannah Connorton     National Jeweler        July 28

Movement, openwork and jewelry with an air of spirituality are among the trends expected to be big in the coming year, and retailers who want to capitalize on selling these styles will need to consistently engage with their customers so they know to come into their store for the hottest, latest looks. Gizzi outlined four mega trends for 2016 and the micro-trends that fall under them.

 
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Faberge’s Summer in Provence High Jewelry Collection
Anthony Demarco        Jewelry News Network        July  22

Provence, with its colorful landscapes that has attracted artists for centuries, is one of the most sought out places in the world to spend the summer. Fabergé’s Summer in Provence collection features textured and layered jewelry that resemble the landscapes and floral patterns of the region with a contrast of colors—particularly blues, greens and pinks with a sparkle of diamonds.

 
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The Best Jewelry Public Relations Campaigns Ever

    EVERYTHINGPR    July 27

Jewelry is something everyone admires – here are some of the best marketing campaigns ever done for jewelry companies. Public relations is a necessary part of the jewelry world, but it can be difficult to pull off a successful campaign due to the vastness and diversity of the market. Campaigns that have been successful for years found the rare balance of appealing to the masses.

 
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How to spot a fake Rolex, Omega & Tag Heuer watch
             July 23        

tWhen shopping for a designer watch (especially if you’re looking for a good deal) you need to proceed with extreme caution to avoid being sold a fake. Obviously we’re not talking about hitting up your local flea market at the weekend — those fakes should be pretty obvious.  Read More

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Should You Be Offering Free Shipping Online?
  Emili Vesilind              JCK        July 22

In UPS’ new Pulse of the Online Shopper report, 81 percent of respondents ranked “product price” as the most important factor in making an online purchase. Shipping costs, however, came in at a close second, with 75 percent of those polled rating it as “very important” in their purchase decision-making. Read More

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