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GemFind Weekly Jewelry Industry News February 03, 2015

February 3, 2015
Posted in 2015, February

GemFind Weekly Jewelry Industry News February 03, 2015

February 3, 2015 Alex
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promoting your brand?

 

Are you actively promoting your brand on social media? GemFind’s online marketing department works with jewelers and jewelry manufacturers to build an online presence, execute an optimized content calendar and run Facebook advertising.

Contact GemFind at 1-800-373-4373  or ashley@gemfind.com for an analysis of your brand.

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Michael Hill Runs Super Bowl Ad in Chicago and Canada
Rob Bates         JCK       February 2

Jewelry chain Michael Hill International made a splash during the Super Bowl yesterday with a gauzy image ad that aired in the Chicago area and Canada and featured a same-sex couple. 

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Paris: 8 on trial for heists of over $100 million in jewels
 

THOMAS ADAMSON and ANGELA      Yahoo News         Feb. 03

Eight men charged with one of the world’s biggest jewel heists went on trial Tuesday in Paris, accused of stealing more than 100 million euros ($113 million) worth of luxury watches, necklaces, earrings and other valuables from a Harry Winston boutique in two operations.

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Gold price forecast to decline in 2015
 

 

Brecken Branstrator   National Jeweler          Jan. 29

London-based analyst Andrew Leyland, the manager of precious metals demand at Thomson Reuters GFMS, told National Jeweler that they are predicting an average gold price of $1,170 per ounce this year.

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WHAT’S NEW AT GEMFIND

Diamond Link® is now also available for Facebook!
Call Today at 800.373.4373 to get it installed to your Company’s Facebook.

 
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EDUCATION

Technology Changes Coming Your Way.

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Diamond grading games: the search for consumer confidence
  Garry Holloway     Jewelle Magazine    February 02
 
In the wake of the international controversy regarding diamond ‘over-grading’ and the subsequent banning of EGL reports, GARRY HOLLOWAY presents solutions that would better serve the industry and build real consumer confidence.
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JA announces winners of 2015 Case Awards

 

National Jeweler           Feb. 02

Jewelers of America has released the names of the five winners of its CASE Awards, which recognize JA retail members who exhibit creativity, artistry, style and excellence in jewelry design.

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Tradeshow Networking
 

Lisa Nikfarjam  Jewelry News Network     Jan.30

Companies that have existed much longer may forget this and newer companies may feel hesitant or not even know about the networking opportunities at trade shows.

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AGTA Spectrum’s Cutting Edge Awards for 2015 TucsonGemShow

Robyn Hawk     ganoksin      Feb. 02

The AGTA Cutting Edge Awards honor excellence and creativity of the lapidary arts, including natural colored gemstones and cultured pearls, carvings, other gem materials and objects of art in U.S. and Canada.

 
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An Anthropologist Talks About Why People Want Diamonds
  Rob Bates                              JCK                       Jan. 30

Falls discusses how the industry should be talking about its product, why the hip-hop community embraced bling, and why even people who have mixed feelings about diamonds will buy them anyway.

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WHAT DATA CAN DO FOR YOU

Good Data is the Heart of a Successful Online Marketing Strategy.

 
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Ample and affordable Diamond detection machines galore
  Better Diamond Initiative                        Jan. 27

Several companies have introduced range of user-friendly diamond detection machines that does away with the need of expensive certifications in a grading laboratory.

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THE ONLY RESPONSIVE JEWELRY INDUSTRY TOOLS AVAILABLE TO DATE!
 

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If you have any comments or suggestions, please call us at (800) 373-4373 .
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