Wednesday April 22, 2020 | 2 PM EST / 11 AM PST
How to Position Your Jewelry Business Online
Join us for a roundtable webinar reviewing the most important components for positioning your jewelry business online.
Wednesday April 22, 2020 | 2 PM EST / 11 AM PST
How to Position Your Jewelry Business Online
Join us for a roundtable webinar reviewing the most important components for positioning your jewelry business online.
How to Position Your Jewelry Business Online
As unfortunate as the Covid-19 situation has been, we have learned one thing: Positioning your business online is extremely important and now more than ever.
If only all jewelry businesses were prepared before this catastrophe, a lot more businesses would be better off. The good news: better late than never.
On our next webinar taking place on Wednesday, April 22nd, join Anthony Arechiga, VP of Sales & Marketing for GemFind Digital Solutions as well as CEO Alex Fetanat breaking
down how to do more business online. We’ll also bring in industry experts as guest panelists to add their own insights and then open it up for a Q+A for all attendees to participate.
Join us for an insightful webinar meant to help all jewelry business owners navigate through these uncharted waters.
How to Position Your Jewelry Business Online
As unfortunate as the Covid-19 situation has been, we have learned one thing: Positioning your business online is extremely important and now more than ever. If only all jewelry businesses were prepared before this catastrophe, a lot more businesses would be better off. The good news: better late than never.
On our next webinar taking place on Wednesday, April 22nd, join Anthony Arechiga, VP of Sales & Marketing for GemFind Digital Solutions as well as CEO Alex Fetanat breaking down how to do more business online. We’ll also bring in industry experts as guest panelists to add their own insights and then open it up for a Q+A for all attendees to participate. Join us for an insightful webinar meant to help all jewelry business owners navigate through these uncharted waters.
About Our Hosts
Anthony is passionate about helping business owners navigate through the digital space and providing actionable, no fluff solutions to
generating more foot traffic to their stores.
Alex Fetanat is the Founder and CEO of the GemFind Network, the jewelry industry’s premier digital marketing company connecting the jewelry industry to their customers.
Prior to GemFind, Alex Fetanat founded ACS, Inc, a software development company responsible for creating the first inventory control system for pre-owned auto dealerships. Fetanat successfully led ACS for six years.
GemFind is a proud member of the American Gem Society in addition to CJA, AGTA, JIC, 24 kt club and other jewelry associations.
Guest Panelists
Baguette Atelier
Jason Reuben is the founder of Baguette Atelier, a bespoke jewelry design service that combines his family’s heritage in the jewelry business with his passion for entrepreneurship, technology and customer experience.
Baguette Atelier takes his family’s successful jewelry sourcing, design and manufacturing capabilities and delivers it as a full service experience directly to the customer.
Prior to founding Baguette Atelier, Jason was the Vice President of Operations at The Lucky Group Inc., a content-to-commerce company that combined the technology from Santa Monica e-commerce startup BeachMint with the editorial excellence of Lucky Magazine. Investors in The Lucky Group included Condé Nast, NEA, Pritzker Group, and Anthem Venture Partners. The Lucky Group advisors included Anna Wintour, Condé Nast Artistic Director; Ashley Olsen and Mary-Kate Olsen.
Jason co-founded fine jewelry site Gemvara (formerly Paragon Lake) while at Babson College and helped grow the venture-backed business into the largest online retailer of customizable jewelry. Since acquired by Richline, a division of Berkshire Hathaway, Gemvara’s investors included Highland Capital and Canaan Partners. Following his success with Gemvara, Jason self-funded his next start-up, yoyometrics, a SaaS business dedicated to connecting people with job opportunities by leveraging data.
BusinessWeek ranked Jason as one of their five ‘Best Entrepreneurs Under 25’ and he was one of Los Angeles Business Journal’s ‘Top 20 in their 20’s’ entrepreneurs.
Jason graduated Magna Cum Laude from Babson College with a Bachelor of Science in Entrepreneurship. He sits on the Executive Committee of the College Advisory Board for Babson College.
Owner
From deep in the mines of South Africa… this is Ronnie Mervis” for many people in the DC area, it’s these words on the radio that familiarizes them with both our company and our CEO, Ronnie Mervis.
For almost 30 years, Ronnie has written all his own radio advertising and loves nothing more than telling our family’s story. It’s a family history rooted in the diamond mines, as Ronnie tells in his ads with sounds of dynamite blasting in the background.
The Mervis family originates from Johannesburg, South Africa where Ronnie and his brothers Zed and Kenny were all born and raised. Their father Morris Mervis founded the family’s diamond company with his brothers.
Ronnie received both a Law and MBA degree in South Africa, graduating from the University of Witwatersrand.
In 1981, Ronnie and Zed Mervis expanded the family’s business to the Washington, DC area. The brothers imported diamonds from South Africa and sold wholesale to jewelry stores up and down the East Coast.
Word spread that these brothers had direct access to great diamonds and increasingly individuals would ask to purchase just one for themselves. And so the strategy was born– to bring the sophistication of wholesale diamond buying direct to the public. Mervis opened to the public the first Mervis Diamond location in Rockville, Maryland. The concept worked. Soon after, they opened in Tysons and Washington, DC as well.
Outside of the diamond business, Ronnie enjoys golf and spending time with his adorable grandchildren. With a keen sense of humor and wit, he’s quick with a joke and loves meeting new people.
Moderator
Social Media Manager
About Our Hosts
Alex Fetanat is the Founder and CEO of the GemFind Network, the jewelry industry’s premier digital marketing company connecting the jewelry industry to their customers.
Prior to GemFind, Alex Fetanat founded ACS, Inc, a software development company responsible for creating the first inventory control system for pre-owned auto dealerships. Fetanat successfully led ACS for six years.
GemFind is a proud member of the American Gem Society in addition to CJA, AGTA, JIC, 24 kt club and other jewelry associations.
Anthony Arechiga is the Vice President of Sales & Marketing of GemFind Digital Solutions. Anthony has spent over 12 years at GemFind helping thousands of jewelry stores build online businesses through effective web design and digital marketing solutions.
Anthony is passionate about helping business owners navigate through the digital space and providing actionable, no fluff solutions to
generating more foot traffic to their stores.
Guest Panelists
Baguette Atelier
Jason Reuben is the founder of Baguette Atelier, a bespoke jewelry design service that combines his family’s heritage in the jewelry business with his passion for entrepreneurship, technology and customer experience.
Baguette Atelier takes his family’s successful jewelry sourcing, design and manufacturing capabilities and delivers it as a full service experience directly to the customer.
Prior to founding Baguette Atelier, Jason was the Vice President of Operations at The Lucky Group Inc., a content-to-commerce company that combined the technology from Santa Monica e-commerce startup BeachMint with the editorial excellence of Lucky Magazine. Investors in The Lucky Group included Condé Nast, NEA, Pritzker Group, and Anthem Venture Partners. The Lucky Group advisors included Anna Wintour, Condé Nast Artistic Director; Ashley Olsen and Mary-Kate Olsen.
Jason co-founded fine jewelry site Gemvara (formerly Paragon Lake) while at Babson College and helped grow the venture-backed business into the largest online retailer of customizable jewelry. Since acquired by Richline, a division of Berkshire Hathaway, Gemvara’s investors included Highland Capital and Canaan Partners. Following his success with Gemvara, Jason self-funded his next start-up, yoyometrics, a SaaS business dedicated to connecting people with job opportunities by leveraging data.
BusinessWeek ranked Jason as one of their five ‘Best Entrepreneurs Under 25’ and he was one of Los Angeles Business Journal’s ‘Top 20 in their 20’s’ entrepreneurs.
Jason graduated Magna Cum Laude from Babson College with a Bachelor of Science in Entrepreneurship. He sits on the Executive Committee of the College Advisory Board for Babson College.
Owner
From deep in the mines of South Africa… this is Ronnie Mervis” for many people in the DC area, it’s these words on the radio that familiarizes them with both our company and our CEO, Ronnie Mervis.
For almost 30 years, Ronnie has written all his own radio advertising and loves nothing more than telling our family’s story. It’s a family history rooted in the diamond mines, as Ronnie tells in his ads with sounds of dynamite blasting in the background.
The Mervis family originates from Johannesburg, South Africa where Ronnie and his brothers Zed and Kenny were all born and raised. Their father Morris Mervis founded the family’s diamond company with his brothers.
Ronnie received both a Law and MBA degree in South Africa, graduating from the University of Witwatersrand.
In 1981, Ronnie and Zed Mervis expanded the family’s business to the Washington, DC area. The brothers imported diamonds from South Africa and sold wholesale to jewelry stores up and down the East Coast.
Word spread that these brothers had direct access to great diamonds and increasingly individuals would ask to purchase just one for themselves. And so the strategy was born– to bring the sophistication of wholesale diamond buying direct to the public. Mervis opened to the public the first Mervis Diamond location in Rockville, Maryland. The concept worked. Soon after, they opened in Tysons and Washington, DC as well.
Outside of the diamond business, Ronnie enjoys golf and spending time with his adorable grandchildren. With a keen sense of humor and wit, he’s quick with a joke and loves meeting new people.
Moderator
Social Media Manager
Frequently Asked Questions
I’m not a jewelry owner, can I still register?
You sure can. The sessions are complimentary for existing customers and decision makers.
Will the session be recorded?
We do record the sessions and a link will be sent out a couple days after the event.
What if I register but can’t make it?
It’s all good. You can register for another session at a more convenient time.
Can I ask questions?
Absolutely! These sessions are for you. Bring your questions and participate during Q&A.