It is no secret that social media is now a part of all of our lives; even for those of us who don’t really understand what all the fuss is about. Business has to keep up with the times or risk being left behind in a cloud of irrelevance. So, it goes for a Facebook marketing strategy.
Even if you yourself don’t use Facebook or if you couldn’t ever imagine bringing the virtual world into your terrestrial store, that doesn’t change the fact that in order to stay current your shop must have a plan. Here’s a cursory outline of how to initiate and implement a successful Facebook marketing strategy that can catapult your shop into the stratosphere.
Set It Up
The first step is to get your business to have its own page. You need to set up an account, “claim” your shop (which likely already has a virtual identity; more on that later), and then brush off your photography skills so your shop looks amazing! Never fear; your niece can probably do all this for you in about 20 minutes. Make sure you have some pictures up of your prized items, try and get some “live-action” shots of customers in your store, and post-post-post! You may want to get some pre-opening stills so your shop looks pristine.
Yes, your Facebook marketing strategy may encounter the reality that your Facebook life likely began some time ago. Kids getting engaged or folks shopping around for grandmaâ€™s broach may have already “tagged” your shop. Too much exposure is a great problem to have in the virtual world.
You also are going to want to try and link yourself back to all of these already posted images. You may not know how to do that; that’s okay. You will learn and as youÂ become more familiar with the platform things become far easier. Another Facebook marketing strategy idea is to keep the products you have in stock as updated as possible. Did you know GemFind can add virtual inventory from over a hundred of jewelry and diamond vendors directly onto your Facebook page?
One more coveted Facebook marketing strategy is to get as many “likes” as you can. Post your beautiful jewelry, connect with customers, friends, and family, and get your businesses name out there.
Having a successful Facebook marketing strategy is going to take some time and effort. If you’re still flailing in this regard, turn to your friends here atÂ GemFind. We will get you all set up in the virtual world!