Facebook’s Instagram is now in a better position to compete with the quickly popular ‘Vine’, introduces new video capabilities.
“Update:Â FacebookÂ FBÂ -2.01%added video for Instagram to compete with the fast-growing Twitter app Vine. Instagramâ€™s Kevin Systrom said video clips on Instagram will be 3 to 15 seconds long and include new shaky hand video stabilization technology called Cinema. Instagram now has 130 million users. See the live-blog below:Â
Weâ€™re here at Facebook headquarters in Menlo Park, Calif., where the social networkÂ is expected to add video functionality for Instagram. Weâ€™re live-blogging the event.
FacebookÂ acquired popular photo-sharing app InstagramÂ in April 2012 for $715 million, just before Facebook went public. (It was initially valued at $1 billion when the deal was announced.) Instagram now has more than 100 million users.
Adding video to Instagram, as multipleÂ reportsÂ have suggested, would beÂ a direct move in competition with rival Twitter. Twitter itself had been interested in Instagram before Facebook acquired it. Twitter acquired Vine last October and it launched in January. Itâ€™s been a success so far, gaining 13 million users.
Reporters are here at Facebookâ€™s coffee-themed event drinking Blue Bottle coffee waiting for the event to start. The event is expected to start at 10am PST. You canÂ watch it live here.
- Mark ZuckerbergÂ takes the stage. â€śThere are lots of different types of content people want to share.â€ť Heâ€™s running through Facebookâ€™s line-up of mobile apps such as Facebook, Messenger, Instagram and the Pages app for businesses.
- Today weâ€™re going to talk Instagram. When Facebook bought it it had 20 million users and 12 employees. Today it has 100 million. Instagram cofounders: Kevin and Mike are among the most influential people at Facebook now.
- Instagram CEO Kevin SystromÂ takes the stage. Heâ€™s talking big picture. â€śWeâ€™re forever on a quest to record a moment in timeâ€¦ Instagram is a tool to rememberâ€¦Itâ€™s the power of an image that transcends languageâ€¦Our mission is to capture and share the worldâ€™s moments.â€ť
- Stats: 16 billion photos have been shared on Instagram. There are 1 billion likes every day. 130 million monthly users now.
- Systrom: â€śWhat do we work on next?â€ť The history of Instagram: It started as Burbn. We brought photos but left video. Why? We wanted to be really good at speed, simplicity and beauty.
- â€śIâ€™d like to introduce video on Instagramâ€¦VideoÂ is a complex medium. Itâ€™s hard to edit. Itâ€™s hard to manage. If itâ€™s going to work inside of Instagram itâ€™s got to be perfect. It wouldnâ€™t be Instagram without being beautiful.â€ť
- Instagram will now have a video icon on the bottom right of the screen. Slide it over to shoot video. Heâ€™s demonstrating shooting video of Blue Bottle coffee being poured.
- Video will be 15 seconds maximum. You can delete and re-record parts of a video if you make a mistake. There are 13 new filters just for video.
- The frame shown to people is typically the first frame. â€śWe think thatâ€™s silly. It should be the frame you want to show your friends.â€ť You can now choose which frame you want to show up on the Instagram feed. â€śItâ€™s the same Instagram we know and love. But it moves.â€ť
- Heâ€™s demonstrating videos on the beach. It plays once it doesnâ€™t loop. As you scroll down and lift your finger it starts to move.
- It launches on Android now as well as iOS. Itâ€™s also on the Instagram website.
- But: â€śWhat if you could take video just like the pros?â€ť Wobbly video is bad. â€śWe teamed up with a handful of the worldâ€™s best video scientists.â€ť
- Instagram is adding new video stabilization technology called â€śCinema.â€ť
- Obligatory video time with inspiring music, cats, coffee, kids and beaches! And people shooting Instagrams.
- Questions and Answers:Â Will videos post in Facebook? Videos will post like Facebook video.
- How will it impact load time? We donâ€™t expect it to be an issue. â€śThe team is ready for it.â€ť
- Hashtags on Instagram? Nothingâ€™s changed on Instagram. Hashtags have become common vocabulary of the Internet. #Latte has a million photos tagged. Self organized communities let people find each other.
- Why is 6 seconds not long enough? Itâ€™s an artistic choice. Depending on the time you give a user you get different content. Testing we had a bunch of different lengths. Not too long to take forever to download. Not too short to record your kids. That plus editing gave the right balance.
- How long will it buffer? Not long. We do pre loading and pre caching. But this is day one.
- When will we see on Windows phone? We donâ€™t anything to announce.
- How many times can you edit it? You can do as many small clips as you want in the 15 seconds. (Different from the 3 clips in Vine.) Our goal not to introduce complex editing.
- Advertising implications? This is driven by consumer demand not business need. Brands use Instagram to reach fans. But video we didnâ€™t design with advertising in mind. Over time weâ€™ll figure out how it ends up being useful.
- Can you upload video to Instagram? For now you can only shoot video in the app, but in the future we may add it.
- Google Glass? I really want to try it, Systrom says.
- Minimum length?: Each video must be at least 3 seconds.
- Who owns them? To be clear: No plans to use Instagram in any advertisements.”