GemFind Weekly Newsletter July 05, 2017

July 6, 2017

GemFind Weekly Newsletter July 05, 2017

July 6, 2017 Alex
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How to Reach National and Local Customers

Your online jewelry business can attract both national and local customers using various affordable marketing techniques such as local SEO and pay-per-click (PPC) advertising. Building valuable unique content is also one of the foundations to a successful website that draws organic traffic. Here are ways you can put these techniques together to form an effective marketing strategy for your jewelry website. Read More 

      

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Polished Diamond Prices Decline in June
Diamonds.net                    July 05

Jewelers are reducing their inventory requirements as they adjust to changing consumer habits. There is a strong emphasis on bespoke services and personalized products. Consumers are also shifting to lower price points, impacting the volume and type of diamonds that jewelers need in their stores. 

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Dubai Diamond Exchange Announces Biennial Conference Taking Place in October
IDEX                   July 03

The conference will take place on 16-17 October in Dubai, which has become one of the world’s leading diamond trading hubs, and will bring together international leaders of the diamond industry ranging from African ministers to traders, financiers and world-renowned jewelers.

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REPORT: ANGOLA HAS RESERVES OF 1 BILLION CARATS

The Israeli Diamond Industry    July 04

Alrosa’s Victor Ustinov, head of scientific studies and geological exploration at the company, said that a total of 950 million carats has been found, “and it is estimated those reserves could rise to 1.5 billion carats if the research is continued”. 

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When is the Best Time of the Year to Buy a Diamond Ring? Industry Insiders Reveal Answers That May Shock You… Beyond4cs    

Over the last 3 months, I reached out to jewelers, appraisers, gemological associations and businesses on a global scale. I asked each of them the same question: “When is the best time of the year to buy a diamond engagement ring and why?” And guess what? Some of their replies might actually come as a surprise to you.

 

Congratulations Sabri Guven Fine Jewelry on Your New Website!

India’s New GST: What You Need to Know
Diamonds.net July 04 
The trade has welcomed the new 3% tax on jewelry — including gold and polished diamonds — as many feared a higher rate. However, that replaces a 1% excise duty and 1% value-added tax imposed by individual states, meaning the trade will still pay more tax than it did under the old regime.
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New Jewelry Designers at Couture and JCK Luxury

Jewelry News Network      June 29

Breaking into the jewelry industry is challenging, as most established businesses consist of multiple generations and family members. New artisans often don’t have the family support and vendor relationships to aid in their success. They also tend to have a great deal of passion for their craft.

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The Importance of Being Politically Active
National Jeweler             June 28 
After the election in November, I had a conversation with a close friend who is decidedly non-partisan–meaning, in her case, that she sees an equal amount of fault in both parties in power and voted for neither Clinton nor Trump–but also extremely politically active.
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Bulgari’s Splendida Collection Inspired by The Worlds Precious Blooms and Iconic Goddesses

Jeweller Magazine     June 27 

From Elizabeth Taylor to Anna Magnani, Sharon Stone, Angelina Jolie to Anna Hathaway, Bulgari has dressed women with the intention of empowering them and highlighting femininity and individuality.

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Old European Cut vs Round Brilliant Cut
Jonathan Fine Jewelry  June 29
One of the most common questions we receive from diamond shoppers is the difference between Old European Cut and Round Brilliant Cut diamonds. Typically, customers can tell that there’s a difference between the two cuts, but they can’t exactly put their finger on what exactly sets the two styles apart!

JewelCloud Member Spotlight 

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Damned Jewelry: Fact or Fiction
Jewago July 03
However, it is quite interesting whether someone considered the jewelry as the mysterious thing that is possible to do harm to its possessor. It is unbelievable, but such jewels exist. They not only bring bad luck, but also dreadfully influence the whole life. Here is a list of the damned jewels that became fatal for their owners. 

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