In order to effectively execute your social media management, you need to have tools in place to actually measure your online social media presence and gauge your success. This means that you need to have clear goals for your social media marketing campaigns and know which metrics you are looking at.
The most popular social media sites have already taken steps to provide luxury jewelry brands and other businesses with a number of self-contained tools for social media management.
Twitter and Facebook analytics are both easily accessible from your social media home page tabs. These sites generally provide surface level statistics like the number of engagements received on individual posts, shares, geographic’s and more. This is useful information if you are trying to gauge the size of your current audience and learn which posts get the most attention. Google Analytics is another useful engagement tool to monitor more in-depth performance and traffic back to your website.
Another form of social media management involves scouring the web for mentions of your company. Software like Mention and BrandWatch allows you to search for your brand name and discover what people are saying about you online. Mention primarily relies on popular social media sites to gather data, but BrandWatch delivers into forums and other online platforms to give you a more complete data set. You can also use them to research your competitors and see how you compare. Â In addition, learn how to listen to your fans and engage in conversation with them.
ManagingÂ Your Efforts
In addition to the built in tools available, and the research oriented tools, there are several ways to consolidate all of your social media management tasks into a single dashboard. Cyfe is a program that lets you pick and choose from a variety of metrics to build a personalized monitoring setup. Hootsuite and Buffer are both tools which allow you to log into Facebook, Twitter, Google+, LinkedIn and more from a single account and schedule and monitor your social media posts on all of them at once. Â For more tips on setting-up your social media account like Linkedin, please look to our post on mistakes to avoid when establishing a successful LinkedIn page. Â
To get a complete picture of how your luxury jewelry brand is faring online use the tips above to increase your efforts and awareness. Reaching out for immediate results from an expert may be the best option if you feel overwhelmed by the various online marketing platforms and are unsure on which social media channels would be suit your brand. GemFind’s jewelry digital marketing experts specialize in developing strategic plans to to make sure you are on the right path for online success. Â To receive a free channel review and consultation with someone from our team, please click the “contact us” now button below.