Are you looking to strengthen your brand’s visibility through Pinterest? Make sure to follow these tips to optimize your company’s Pinterest profile:
1. Include Price tags
While you may think all users are looking on Pinterest for inspiration, Pinterest users are often ready to purchase what they see. Make sure to add a price tag to any pin you create (or even repin). Pinterest referall traffic beats out referral traffic from LinkedIn, YouTube, and even Google+. Most importantly, if you add a price tag, you’re 36% more likely to get likes on that pin. Don’t forget, you need to drive traffic to your company website as well as make sure your converting leads to customers.
2.Â Promote Your Presence
Sometimes it can be hard for potential customers to stumble on your profile, so it’s important to promote your Pinterest profile. Luckily, you can do this for free! Simply choose a photo of one of your bestselling pieces along with information about your Pinterest profile and post both to your other social media networks. You can mention your Pinterest profile on your Twitter, LinkedIn, and even in your email. Also, Pinterest has created a free app on Facebook so you can promote your Pinterest profile even more!
3. Blog Boards
Create a blog board! This is where your followers can easily find anything blog post you publish. Don’t forget to use relevant keywords in the board and in the blog posts. Once you publish a blog post on your site, pin it to your blog board. Don’t forget to add a quick summary, great image, and a link back to your site’s blog post.
Contact Our Jewelry Marketing Team
If you’d like to learn more about different social marketing tips and techniques, call our office at 800-373-4373 or contact us online. We have a variety of digital marketing packages to fit your needs.