AGS Conclave 2013

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Attend GemFind Educational Talks



Thursday 4:30 – 5:30 | Vendors: Leverage Your Digital Assets Through Your Authorized Retailers

Tyler Mathews & Larry Chasin • Room Th-28
In the digital age, the importance of creating an efficient system to control your data through the supply chain dynamics is the difference between your resellers spending hundreds of dollars a month or thousands of dollars a month. Vendors can learn different options for working with their authorized retailers to effectively control the online brand management of their digital product catalog, as well as associated digital marketing B2B and B2C assets.
In this vendor-focused session, learn how to partner with your authorized retailers to leverage your digital assets to their consumer base. Learn the components of a supply chain marketing strategy which couples in-store trunk shows/events with an online social media engagement to drive store brand awareness and ensure strong in-store event attendance.



Friday 11:15 – 11:45 | Discovery Room: How To Run A Facebook Campaign

Suereea Mathews • Room FR-12
Learn how to drive consumer traffic to your in-store events through the power of Facebook Ad Campaigns. Through Facebook advertising, you can be sure to reach any particular segment of over 700 million active users. Traditional advertising models are expensive and difficult to reach a narrow target. Facebook advertising is one option that can get you results and target specific user groups.



Friday 3:00pm – 4:00pm | How To Create Your Online Presence

Suereea Mathews • Room FR-26
Online marketing has a pretty steep learning curve, and when you’re a brand using these networks for the first time, it can be overwhelming. Platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, should be the basic staples that help to build your online web presence.
Every jewelry store must have an interactive website that increases your consumers’ engagement with your brand. So where do you begin? Learn how to grow your business through the power of social media and online marketing with the top ten things you can do to create an exciting and effective website experience. Whether you have just started using social media or have a web presence already, you will be able to expand it with this knowledge.


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