Founded on Jewelry Expertise. Built for the Digital Future.
GemFind Digital Solutions was founded in 1999 by Alex Fetanat with a clear vision: to bring purpose-built digital solutions to the jewelry industry at a time when most technology and marketing platforms were not designed with jewelers in mind.
From the beginning, GemFind was rooted in a deep understanding of how jewelry businesses operate — from inventory complexity and high-consideration purchases to the importance of trust, craftsmanship, and long-term customer relationships. That foundation set the tone for everything that followed.
Growing Alongside the Jewelry Industry
As consumer behavior shifted and digital technology began reshaping retail, GemFind evolved right alongside the jewelry industry.
What started as a focused technology provider expanded into a comprehensive digital solutions partner, supporting jewelers through major industry transitions — from early website adoption to e-commerce, digital marketing, automation, and omnichannel strategy. Each evolution was driven by one guiding principle: solutions should solve real problems and create measurable growth for jewelers.
Rather than applying generic retail tactics, GemFind continued to refine strategies specifically for jewelry businesses, ensuring that technology enhanced the buying experience rather than complicating it.
Innovation with Purpose
Under Alex Fetanat’s leadership, GemFind has consistently invested in innovation guided by real-world jewelry retail needs. Proprietary tools, advanced integrations, and strategic partnerships were developed not to follow trends, but to help jewelers operate more efficiently, market more effectively, and connect more meaningfully with their customers.
This commitment to purposeful innovation has allowed GemFind to stay ahead of industry shifts while remaining grounded in the realities of jewelry retail.
A Legacy That Continues
More than two decades after its founding, GemFind remains committed to the same mission that began in 1999: empowering jewelry businesses to grow in an increasingly digital world.
Today, GemFind combines decades of industry experience with modern technology, strategic insight, and long-term partnership thinking. While platforms and marketing channels will continue to evolve, GemFind’s focus on clarity, performance, and trust remains unchanged.
The result is not just a history of adaptation, but a legacy of helping jewelers move forward with confidence.
“GemFind was built on the belief that jewelers deserve technology and marketing designed specifically for their business — not adapted from other industries.”
— Alex Fetanat, Founder
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