Lead Generation for Jewelers

We create and manage high-intent Google Ads campaigns designed to capture shoppers actively searching for engagement rings, custom jewelry, jewelry repair, upgrades, and local jewelry stores. These campaigns focus on bottom-of-the-funnel intent where customers are closest to taking action.

Performance Max campaigns are layered in to expand reach while still prioritizing conversions, allowing us to capture demand across Google’s ecosystem without sacrificing lead quality.

Shopping Ads allow your jewelry to appear directly in search results when customers are comparing products and retailers. These campaigns showcase your inventory visually, helping attract shoppers who are already evaluating styles, price ranges, and availability.

When used as part of a broader lead generation strategy, Shopping Ads support both direct inquiries and assisted conversions that later turn into showroom visits.

Meta Ads play a critical role in jewelry lead generation by creating demand, building familiarity, and re-engaging potential buyers throughout their decision journey.

Our Meta Ads strategies are designed to:

• Introduce your brand to new audiences
  
• Retarget website visitors and past leads
  
• Support engagement ring and custom jewelry campaigns
  
• Reinforce trust through consistent visibility
  

Rather than running standalone ads, Meta is fully integrated into the lead funnel.

We build conversion-focused lead funnels that guide users toward clear actions such as form submissions, phone calls, or appointment requests. These funnels are designed to remove friction, clarify next steps, and encourage action without overwhelming the user.

Each funnel is aligned to the specific campaign objective — whether that’s bridal inquiries, custom design consultations, or promotional events.

The marketing automation funnel connects all parts of the lead generation system into a structured journey. This ensures leads are not only captured but consistently nurtured over time.

The automation funnel supports:

• Immediate follow-up after lead submission
  
• Consistent messaging across touchpoints
  
• Timely reminders and prompts to take the next step
  
• A smoother path from online inquiry to in-store visit

Email Automation ensures no lead goes cold. Automated sequences follow up with new inquiries instantly, helping maintain momentum while reinforcing trust and credibility.

These emails are designed to:

• Acknowledge inquiries immediately
  
• Provide helpful, relevant information
  
• Encourage appointment scheduling or store visits
  
• Keep your store top-of-mind during consideration

Comprehensive tracking allows us to measure what actually matters — form submissions, phone calls, and key actions. This data allows us to continuously optimize campaigns based on real lead performance rather than assumptions or vanity metrics.

When ad spend thresholds are met, store visit tracking can be enabled to help connect digital advertising activity to real-world showroom traffic. This provides valuable insight into how online campaigns influence offline behavior.