Founder & CEO

Alex Fetanat is the CEO and founder of GemFind, a technology company providing web design, digital marketing, and e-commerce solutions for the jewelry industry. He founded GemFind in 1999 and has since led the company’s growth and expansion. Under his leadership, GemFind has been recognized as an industry leader, winning numerous awards and accolades for its innovative technology solutions. Alex Fetanat has also been a speaker at several jewelry industry events and is highly regarded for his industry knowledge and expertise.

VP of Sales & Marketing

Anthony Arechiga is the Vice President of Sales at GemFind, a technology company providing web design, digital marketing, and e-commerce solutions for the jewelry industry. He has been with the company since 2007, and during his tenure, he has played a key role in driving sales growth and expanding GemFind’s customer base.

As VP of Sales, Anthony is responsible for leading and managing the sales team, developing and implementing sales strategies, and maintaining relationships with key clients. He is highly regarded within the jewelry industry for his knowledge and expertise, and he is frequently invited to speak at industry events and conferences.

Director of Digital Production & Integrations

Emily has been an integral part of the GemFind family for over a decade, bringing her passion for design and meticulous project management skills to each and every project. With degrees in both Business and Graphic Design, she excels at transforming ideas into reality while ensuring seamless execution from start to finish.

A natural communicator and problem solver, Emily ensures that clients receive the best experience, meticulously addressing every detail and overcoming any challenge that may arise. Her commitment to continuous learning and growth, especially in the jewelry industry, drives her to push boundaries and elevate her craft. Emily’s dedication to excellence and client satisfaction makes her an invaluable asset to the GemFind team.

Director of Digital Marketing

With over 25 years of experience as a marketing executive, Brad Boothe has led growth strategies across multiple industries and served as Vice President of Marketing for several organizations. Over the past decade, he has specialized in helping agencies build and scale their digital marketing programs—developing high-performing teams, launching data-driven campaigns, and integrating technology to deliver measurable results. Lauren’s leadership blends strategic vision with hands-on expertise in branding, digital advertising, and performance optimization, driving meaningful business outcomes and long-term client success.

Director of Platform & AI Strategy

Rodney Roberts plays a pivotal role at GemFind, leading strategic initiatives across development, data management, and product innovation. With industry experience dating back to 2007, Rodney brings deep technical knowledge and a proven track record of driving complex projects to successful outcomes. He is a key architect behind GemFind’s vendor data infrastructure and product development strategies, and serves as the primary point of contact for all high-level data initiatives.

Rodney is widely recognized for his thoughtful, creative approach to problem-solving, blending analytical precision with emotional intelligence. His leadership extends to the integration of AI technologies within the GemFind ecosystem, where he identifies and implements cutting-edge tools to improve efficiency and scalability. A trusted advisor and cross-functional collaborator, Rodney continues to be an invaluable resource and innovation driver within the organization.

Director of Client Relations

Sarah brings years of experience in the luxury jewelry industry working with both majors and independents. She is skilled in all aspects of marketing, merchandising, in store training, product assortment planning, and driving sales. With over 15 years of coordinating social and brand events, her attention to detail and communication style ensures that relationships with clients are strong, always positive, and achieves the ultimate goal.

Technical SEO Director

Daniel Rodriguez is a Technical SEO Director at GemFind, he is an expert in creating inbound marketing, PPC, and SEO strategies to help companies attract visitors, convert leads, and close customers. Daniel has years of experience as a digital marketing professional across many different industries. In his spare time, you can find him practicing Muay Thai or hiking peaks.

Director of Development & Innovation

Prashant L. is an accomplished Engineering professional with an MBA and PMP certification, currently serving as Head of Development & Innovation – Infrastructure at GemFind Digital Solutions. With over 12 years of hands-on experience, he brings extensive expertise across diverse technology landscapes, including Open Source platforms, Microsoft ecosystems, and advanced domains such as AI & Machine Learning, Data Analytics, and cloud-based architectures.

He specializes in Shopify and Shopify Plus solutions, delivering end-to-end implementations that include custom theme, seamless app development, and highly scalable infrastructure design. As a Shopify & Magento Certified Professional, Prashant collaborates closely with clients to architect robust digital solutions that drive measurable business growth and long-term value.

His professional strengths lie in blending strong technical leadership with strategic business acumen, enabling effective alignment between innovation and execution. His long-term vision is to build high-performance, secure, and future-ready applications that empower businesses and deliver exceptional customer experiences.

Customer Support Manager

Michael has been giving top notch customer service and technical support to our GemFind Family for over 8 years. His attention to detail and comprehension has made him an invaluable liaison between our internal software development team and carries over to his external technical support to better help you navigate your website and software. In his off hours, he channels his passion for knowledge, growth and patience into cultivating his blooming and prosperous backyard garden. He enjoys tending to the health and well being of all things and it shows, not only through his green thumb that he uses to coax the best results out of his vegetation, but his perseverance in tackling problems head on and finding solutions to fit multiple needs in this fast paced business.

Software Developer

Javaid Ahmad is a senior software developer and solutions architect with strong expertise in Shopify, Magento, WordPress, and custom ecommerce ecosystems built using the MERN stack. He focuses on scalable architecture, performance clean, and maintainable code.

Known for bridging technical execution, Javaid works closely with product managers and teams and is often hands-on with complex builds and integrations end to end.

Digital Marketing Account Manager

Haley brings several years of experience in digital marketing with specialities in account management, client relations, and working closely with businesses to elevate their online presence and drive growth. While she is especially skilled in Google Ads, B2B consulting, and marketing communications, she also brings a well-rounded knowledge of digital strategy and content development across multiple industries. With a sharp eye for detail, strong communication skills, and a proactive, client-first mindset, Haley consistently delivers high-quality results and fosters strong partnerships. Outside of work, Haley is passionate about animals, traveling, and exploring the local beaches in her area.

Digital Marketing Account Manager

Christie brings nearly a decade of experience in the jewelry industry working with independent jewelers as well as global brands. While she is especially skilled in social media marketing and email marketing, she carries with her a plethora of knowledge and over 15 years of various marketing experience across many industries, but mainly jewelry. She is equipped with superb customer service skills, an attention to detail that can’t be beat, and a tenacious, go-getter, positive attitude which ensures deadlines are met and clients are pleased. Outside of her career, Christie is most passionate about her family, practicing a healthy lifestyle, and she loves to run and explore nature!

Project Manager

Elyse is a seasoned professional with 5 years of expertise in ecommerce project management and 7 years in digital marketing. Known for a detail-oriented approach, She excels in driving successful projects by seamlessly combining strategic thinking with hands-on execution. With an insatiable love for learning, she stays at the forefront of industry trends, ensuring a dynamic and adaptive approach to every challenge.
Beyond the professional realm, Elyse is a family-oriented individual who finds joy in camping and outdoor adventures. Balancing a passion for precision in their work with a love for creating lasting memories, Elyse is a well-rounded professional who thrives in both the digital landscape and the great outdoors.

Paid Media Specialist

My name is Thiago, I'm from Brazil. I have a degree in Advertising and Marketing, and I work as a Paid Media Specialist with almost eight years of experience in the PPC market. Throughout my career, I have invested more than $6 million in a wide variety of market niches, such as hotels, franchises, events, fashion, and jewelry stores. I am organized and focused, and I prioritize data-driven decisions to ensure campaign efficiency. Outside of work, I am married, have one child, and spend my time studying for a master's degree, composing and producing music, and playing board games, especially chess.

Sales Development

Cindy brings luxury retail and digital marketing experience, specializing in lead development and client acquisition. With her background in merchandising and ecommerce, she applies strategic insight to research and qualification while coordinating projects across sales, marketing, and client success. 

Technical Support Representative

My name is Vishal Prajapati and I am a Web Developer with over 10 year of experience in Customer service and Technical Support. I have worked on WordPress, Shopify and other CMS.

When i am not working, I enjoyed Travel, Food, Music and spending time with family and friends.

Technical Support Representative

With over 15 years of expertise in web development, customer service, and technical support, I specialize in creating tailored solutions for diverse businesses. My experience spans platforms such as Magento, WordPress, Shopify, and other CMS frameworks, enabling me to deliver high-quality, user-focused results.

Driven by a passion for innovation, I continuously explore emerging technologies to optimize customer experiences and streamline processes.

Senior Developer

Arbaz Shabhai is a Team Leader with over 9 years of experience in .NET technologies. He plays a key role in leading development teams, architecting scalable applications, and delivering high-quality software solutions that support business growth. With a strong understanding of the full software development lifecycle, Arbaz emphasizes best practices, collaboration, and continuous improvement to ensure reliable and efficient project delivery.