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Jewelry store walk-in traffic growth with GeoFencing

By Leveraging the right strategy for Pageo’s marketing needs, GemFind was able to optimize the online ad campaigns to maximize return on ad spend, reduce customer acquisition costs, and increase foot traffic.



new walk-ins


cost per walk-in (CPW)



ad views in the first month

Project Brief/Problem

Revenue Performance – prior to working with GemFind, Pageo employed basic digital marketing strategies like having a website, running social media accounts on Facebook and Instagram and having a mailing list to reach out to. However, conversion rates were low. They had 1,978 people who had liked their Facebook page and 1,853 followers. A good number to start with, but not enough as a responsive audience to market to. Their Facebook page saw regular posts every 3-4 days, but not enough to impact revenue.

Lack of foot traffic – increasing competition, offer fatigue, and shift to online retail affected walk-ins. Quality inventory with professional photography was not enough. Lack of foot traffic results in stagnant sales for every retail jewelry business.

Our Solution

• Optimize Digital Marketing campaigns
• Utilize specific marketing tools to increase walk-in traffic
• Detailed reporting and analytics that inform executive decisions
• Increase foot traffic with proven digital marketing tactics, GeoFencing