cost per walk-in (CPW)
ad views in the first month
Revenue Performance – prior to working with GemFind, Pageo employed basic digital marketing strategies like having a website, running social media accounts on Facebook and Instagram and having a mailing list to reach out to. However, conversion rates were low. They had 1,978 people who had liked their Facebook page and 1,853 followers. A good number to start with, but not enough as a responsive audience to market to. Their Facebook page saw regular posts every 3-4 days, but not enough to impact revenue.
Lack of foot traffic – increasing competition, offer fatigue, and shift to online retail affected walk-ins. Quality inventory with professional photography was not enough. Lack of foot traffic results in stagnant sales for every retail jewelry business.
• Optimize Digital Marketing campaigns
• Utilize specific marketing tools to increase walk-in traffic
• Detailed reporting and analytics that inform executive decisions
• Increase foot traffic with proven digital marketing tactics, GeoFencing