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Trainings & Webinars


June 9th, 2020 | Anthony Arechiga

Free Webinar for Edge Users: How to Build a Jewelry Store Website that Generates Lead

A website should be more than just focus on looking pretty and having many products. You should be generating leads for your jewelry store by focusing on catering to your ideal customers.


May 14th, 2020 | Anthony Arechiga & Alex Fetanat

The Digital Marketing Tools Jewelry Stores Should Be Using Right Now

As most of the country is waiting for business to open back up again, consumers are actively buying online or at least actively sitting at home doing research online. Jewelry store business owners need to know the most important digital marketing tools to use  in order to sustain and ultimately, bounce back from being closed for business.

We will be highlighting just a few points from each of these topics for 20-30 minutes in order to have time for Q+A.

  • Consumer Shopping Behavior
  • Inbound Marketing
  • Search Engine Marketing
  • Social Media

April 22nd, 2020 | Anthony Arechiga

How to Position Your Jewelry Business Online

With Covid-19 stay at home orders in place, it’s forcing the jewelry industry to consider moving business online and be prepared for other events outside of our control. We will take a look at what this means and ways to to be effective and continue generating business.

  • E-Commerce Platforms
  • How to Generate Traffic
  • Managing Communication

April 9th, 2020 | Alex Fetanat

How the Jewelry Industry Can Connect Through JewelCloud to Increase Sales

Topics Covered by GemFind

We will be highlighting just a few points from each of these topics:

  • Importance of Thorough Product Data
  • Image Quality
  • JewelCloud Benefits

April 1st, 2020 | Alex Fetanat & Anthony Arechiga

How to Navigate Your Jewelry Store’s Digital Marketing During Uncertain Times

Topics Covered by GemFind:

We will be highlighting just a few points from each of these topics for about 20 minutes in order to keep the discussion open.

  • E-Commerce
  • Direct Selling on Instagram
  • Appointment Booking
  • Video Conferencing
  • Live Chat
  • Clienteling
  • Search Engine Marketing
  • Inbound Marketing

November 21st, 2019 | Anthony Arechiga

Most Effective Jewelry Store Digital Marketing Tactics for the Holiday Season

We will break down the most effective digital marketing tactics that jewelry store’s can employ this Holiday Season to ensure they have success. We will cover an overview of the best ways to use:

  • Social Media
  • Search Engine Marketing
  • Events & In-Store Specials
  • Email Marketing
  • Retargeting
  • GeoFencing
    and more.

Tuesday, November 12th, 11AM (PST) / 2PM (EST) | Anthony Arechiga

How to Turn Your Website Into a Lead Generation Hub

In this exclusive webinar for Edge Customers, we will discuss a different outlook on web design. Websites should look nice, but just having a pretty website isn’t going to get you results. Let’s explore the most effective web design tactics.

May 2019 | Anthony Arechiga

Sell More of Your Edge Products on Instagram

• Learn How to Sell More of Your Edge Products on Instagram by

  •  • Working with an Edge Partner to Sync Your In-Store Products to Your Website
    • Load Your Website Products into Facebook and Instagram
    • Utilize Instagram’s Direct Selling Feature with Product Tagging

March 2019 | Anthony Arechiga

How to Utilize Google Ads to Sell More Products on Your Website

• Learn About Best Practices For Best Results on Google Ads
• Proper Tracking is the Key to Understanding Success
• Learn How Shopping Campaigns Can Get You More Visibility
• Dynamic Retargeting is an Important Key to Conversion Rate Optimization