Team

Company

Executive Team

Alex Fetanat

Founder and CEO

Alex Fetanat is the Founder and CEO of the GemFind Digital Solutions the jewelry industry’s premier digital marketing company connecting the jewelry industry to their customers.

During his world travels in the late 90’s, Alex Fetanat took a liking to the jewelry industry and immediately recognized a need for a company that could provide the jewelry industry with an online presence and more advanced marketing tools; thus GemFind was born. Since 1999, the GemFind Network has become the leading destination for the jewelry industry. GemFind.com and jewelcloud.com the jewelry industry’s one-stop destination for all B2B online marketing solutions, such as Website development, Digital Advertising and Marketing, Virtual Jewelry and Diamond Inventory from hundreds of designers/manufacturers and diamond suppliers with many Online Interactive Tools and Apps like The Diamond Link®, Ring Builder® , Stud Builder®, Pendant Builder® Watch Builder® and more…

Prior to GemFind Digital Solutions, Alex founded ACS, Inc, a technology company responsible for creating the first inventory control system for pre-owned auto dealerships. Alex successfully led ACS for six years.

Anthony Arechiga

Vice President of Sales & Marketing

Anthony Arechiga is the Vice President of Sales & Marketing of GemFind Digital Solutions. Anthony has spent over 12 years at GemFind helping thousands of jewelry stores build online businesses through effective web design and digital marketing solutions. Anthony is passionate about helping business owners navigate through the digital space and providing actionable, no fluff solutions to generating more foot traffic to their stores.

Team

Emily James

Lead Senior Project Manager

Over 8 years ago, a highly skilled design professional with a passion for taking ideas and transforming them into a reality joined our team. With degrees in both Business and Graphic Design, Emily has always been a natural when it comes to communication and problem solving. She never stops pushing herself to become more knowledgeable in the jewelry industry and strives to provide her clients with the best experience throughout their project.

Michael Mastros

Customer Service Specialist

Michael has been giving top notch customer service and technical support to our GemFind Family for over 6 years. His attention to detail and comprehension has made him an invaluable liaison between our internal software development team and carries over to his external technical support to better help you navigate your website and software. In his off hours, he channels his passion for knowledge, growth and patience into cultivating his blooming and prosperous backyard garden. He enjoys tending to the health and well being of all things and it shows, not only through his green thumb that he uses to coax the best results out of his vegetation, but his perseverance in tackling problems head on and finding solutions to fit multiple needs in this fast paced business.

Wade Nichols

Internal Projects Manager

Wade has been with GemFind for 7+ years and has been involved in several departments throughout his time here. Currently focused on supporting 3rd party integrations, vendor data, and platform development- his involvement in all 3 helps ensure JewelCloud’s growth continues to meet client needs.

Kathrin Zimmermann

Graphic Designer

Kathrin is a graphic and web design professional with 20+ years of experience. Graduated in graphic design in Italy, and with a training in market research, she worked with Internet startups and agencies in Germany, France, USA and South America collaborating in design teams/projects and directing usability tests and focus groups, across many industries and project types. She’s part of the GemFind team for 10+ years, creating website designs with efficient and pleasant user experiences in mind. Her focus lies on designing easy to use systems through a clear graphical language, while stressing each client’s unique visual identity. She also is a passionate permaculture designer, nature lover and chef.

Daniel Rodriguez

Digital Marketing Director

Daniel Rodriguez is a Digital Marketing Director at GemFind, he is an expert in creating inbound marketing, PPC, and SEO strategies to help companies attract visitors, convert leads, and close customers. Daniel has years of experience as a digital marketing professional across many different industries. In his spare time, you can find him practicing Muay Thai or hiking peaks.

Sarah Ykoruk

Client Success Manager

Sarah brings years of experience in the luxury jewelry industry working with both majors and independents. She is skilled in all aspects of marketing, merchandising, in store training, product assortment planning, and driving sales. With over 15 years of coordinating social and brand events, her attention to detail and communication style ensures that relationships with clients are strong, always positive, and achieves the ultimate goal.

Asaf Meisels

In-House Shopify Expert

Asaf graduated from Cal Poly San Luis Obispo with a BS degree in Computer Science. Since then, he has been working with many different programming languages, ranging from HTML and CSS, PHP, and SQL to JavaScript, jQuery, Java, C, C++ and C#. Over the last decade, Asaf has become an expert in WordPress and Shopify, as well as many other CMS. In his free time, Asaf enjoys all kinds of sports and entertainment, including music, movies, card games, etc.

Larry Earl

Project Manager

Resourceful Project manager and lover of all things tech & web development with 8 years of experience in Shopify, WordPress and other CMS. Joined the GemFind team after years of doing Freelance work. Certified in UI/UX, When I am not working I enjoy reading up on the latest blockchain projects and collecting NFTs.

Vincent Adriatico

Project Manager

Through 8 years of professional web development/project management experience, my primary goal has always been to fulfill the needs of business owners through custom web solutions in development and/or operations. With diligent and thorough day-to-day responsibilities, it always brings me joy in improving and maintaining the efficiency and capabilities of existing or new web assets.

Kyle Morris

Senior Digital Marketing Account Manager

My name is Kyle Morris and I am a digital marketing expert with over 1.5 Million views and 17.7k followers on TikTok. My speciality has always been working with local businesses. Over the past 6 years, I worked with hundreds of clients in the jewelry, home improvement, and law industries. In the fall of 2020, I joined the GemFind team after working as head of marketing for a digital marketing agency that specialized in home improvement.

Mike Castellon

Technical Support Representative

Mike, our newest addition to the Technical Support team has over 6+ years of experience in Customer service and Technical Support. He is a skilled problem solver and takes pride in taking on the toughest challenges and helping others. Born and raised in Miami, FL, he is a lover of all things technology and web development. When he is not working you can catch him at the beach, running, listening to music, or spending time with his family and friends.

Firas Zarif

Senior Paid Advertising Specialist

Rachael Hanna

Digital Marketing Consultant

Hi! I’m Rachael Hanna. I am a digital marketing and e-commerce expert with over eleven years of experience specializing in the luxury and retail industries. I joined the GemFind team last month after spending 6 years building and leading the digital teams at Rolex and TUDOR. Beyond digital marketing enthusiast, a few words that describe me are world traveler, dog mom, workout junkie, and wellness devotee.

Christie Herring

DIGITAL MARKETING ACCOUNT MANAGER

Christie brings nearly a decade of experience in the jewelry industry working with independent jewelers as well as global brands. While she is especially skilled in social media marketing and email marketing, she carries with her a plethora of knowledge and over 15 years of various marketing experience across many industries, but mainly jewelry. She is equipped with superb customer service skills, an attention to detail that can’t be beat, and a tenacious, go-getter, positive attitude which ensures deadlines are met and clients are pleased. Outside of her career, Christie is most passionate about her family, practicing a healthy lifestyle, and she loves to run and explore nature!