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Digital Warrior: A Conversation with GemFind’s Alex Fetanat

Helping jewelers to maximize their online presence is the passion of one man — Alex Fetanat. As the founder of GemFind, he has helped individual companies as well as the entire jewelry industry to understand the value and potential of all things online. From its founding as a web technology and development company to the establishment of the GemFind Network for the trades, Fetanat’s focus has made GemFind, “the #1 digital agency in the jewelry industry specializing in website development on open source platforms, digital marketing, Interactive web Apps as well as data aggregation and distribution.” Watch this first in a series of interviews to learn more about the man behind the company and why bringing the jewelry industry into the 21st century is both his pleasure and his passion.

A Custom Approach to Online

GemFind gets jewelers to the next level online with first-rate service and new apps like Virtual Try On™.

The COVID pandemic was a wake-up call for jewelers, many of whom had to scale up quickly to improve their online presence. In this video, Alex Fetanat, the founder of Newport Beach, CA-based GemFind, talks with INSTORE’s Chloe DiVita about how GemFind works with retailers who want to take their business to the next level. It starts with a consultation, says Fetanat, and is customized to a retailer’s goals and budget. “GemFind takes a holistic approach when dealing with a retailer,” Fetanat says. With individualized service and exciting new products like Virtual Try On™, found to increase both engagement and conversion, GemFind is ready to help every jeweler build their online presence and grow their business.

For more information about GemFind and Virtual Try On™, contact the company directly.


IGI announces strategic partnership with GemFind

Independent gemmological laboratory, the International Gemological Institute (IGI) has announced a strategic partnership with GemFind Digital Solutions, a digital marketing firm for the jewellery industry. IGI will provide gemmological-based educational content and...

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GemFind Digital Solutions: COVID-19 Update

Dear Clients and Friends, In the midst of the rapidly evolving COVID-19 situation, we would like you to know that we at GemFind Digital Solutions are closely following the recommendations of the CDC, WHO, and other public healthcare entities to minimize the risk of...

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IDEX – DL Launch

GemFind has announced the launch of an e-commerce version of DiamondLink. DiamondLink allows retailers to curate a list of diamonds suppliers on their website. The new iteration enables jewelers to sell diamonds from their vendors directly on their website. Read More

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PRWeb – Polygon Partnership

Polygon ( – the online community & marketplace for jewelry professionals – announced today, a strategic marketing partnership with GemFind, experts in digital marketing and e-commerce solutions for the jewelry industry. Read More

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The Centurion – Polygon Partnership

New York, NY—Polygon, the online community and marketplace for jewelry professionals, and GemFind, experts in digital marketing and e-commerce solutions for the jewelry industry, have announced a strategic partnership. Read More

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