Team

Company

Executive Team

Alex Fetanat

Founder and CEO

Alex Fetanat is the CEO and founder of GemFind, a technology company providing web design, digital marketing, and e-commerce solutions for the jewelry industry. He founded GemFind in 1999 and has since led the company’s growth and expansion. Under his leadership, GemFind has been recognized as an industry leader, winning numerous awards and accolades for its innovative technology solutions. Alex Fetanat has also been a speaker at several jewelry industry events and is highly regarded for his industry knowledge and expertise.

Anthony Arechiga

Vice President of Sales & Marketing

Anthony Arechiga is the Vice President of Sales at GemFind, a technology company providing web design, digital marketing, and e-commerce solutions for the jewelry industry. He has been with the company since 2007, and during his tenure, he has played a key role in driving sales growth and expanding GemFind’s customer base.

As VP of Sales, Anthony is responsible for leading and managing the sales team, developing and implementing sales strategies, and maintaining relationships with key clients. He is highly regarded within the jewelry industry for his knowledge and expertise, and he is frequently invited to speak at industry events and conferences.

Team

Emily James

Lead Senior Project Manager

Over 10 years ago, a highly skilled design professional with a passion for taking ideas and transforming them into a reality joined the GemFind family. With degrees in both Business and Graphic Design, Emily has always been a natural when it comes to communication and problem solving. She never stops pushing herself to become more knowledgeable in the jewelry industry and strives to provide her clients with the best experience throughout their project.

Michael Mastros

Customer Service Specialist

Michael has been giving top notch customer service and technical support to our GemFind Family for over 8 years. His attention to detail and comprehension has made him an invaluable liaison between our internal software development team and carries over to his external technical support to better help you navigate your website and software. In his off hours, he channels his passion for knowledge, growth and patience into cultivating his blooming and prosperous backyard garden. He enjoys tending to the health and well being of all things and it shows, not only through his green thumb that he uses to coax the best results out of his vegetation, but his perseverance in tackling problems head on and finding solutions to fit multiple needs in this fast paced business.

Wade Nichols

Internal Projects Manager

Wade has been with GemFind for 7+ years and has been involved in several departments throughout his time here. Currently focused on supporting 3rd party integrations, vendor data, and platform development- his involvement in all 3 helps ensure JewelCloud’s growth continues to meet client needs.

Daniel Rodriguez

Digital Marketing Director

Daniel Rodriguez is a Digital Marketing Director at GemFind, he is an expert in creating inbound marketing, PPC, and SEO strategies to help companies attract visitors, convert leads, and close customers. Daniel has years of experience as a digital marketing professional across many different industries. In his spare time, you can find him practicing Muay Thai or hiking peaks.

Kyle Morris

Senior Digital Marketing Account Manager

My name is Kyle Morris and I am a digital marketing expert with over 1.5 Million views and 17.7k followers on TikTok. My speciality has always been working with local businesses. Over the past 6 years, I worked with hundreds of clients in the jewelry, home improvement, and law industries. In the fall of 2020, I joined the GemFind team after working as head of marketing for a digital marketing agency that specialized in home improvement.

Christie Herring

DIGITAL MARKETING ACCOUNT MANAGER

Christie brings nearly a decade of experience in the jewelry industry working with independent jewelers as well as global brands. While she is especially skilled in social media marketing and email marketing, she carries with her a plethora of knowledge and over 15 years of various marketing experience across many industries, but mainly jewelry. She is equipped with superb customer service skills, an attention to detail that can’t be beat, and a tenacious, go-getter, positive attitude which ensures deadlines are met and clients are pleased. Outside of her career, Christie is most passionate about her family, practicing a healthy lifestyle, and she loves to run and explore nature!

Adam Cantrell

Technical Project Manager

With 15 years of multimedia & digital marketing expertise under his belt, Adam provides a diverse skillset and nuanced perspective to the GemFind team. Over time, his versatile approach to problem solving and natural gift for communication have time-and-again positioned him as a key asset for sales strategy, product optimization, and client retention in several challenging industries.

Adam’s passion for user experience & process design arises from a deep interest in behavioral science and helping others achieve results above and beyond their desired outcomes. He is enthusiastic about bringing this same passion for learning, growth and ingenuity to the jewelry industry.

In his free time, Adam enjoys teaching & composing music, spending quality time with family, experimenting with various art forms, & vegetable gardening/smoking meats spring through fall.

Elyse Smith

Project Manager

Elyse is a seasoned professional with 5 years of expertise in ecommerce project management and 7 years in digital marketing. Known for a detail-oriented approach, She excels in driving successful projects by seamlessly combining strategic thinking with hands-on execution. With an insatiable love for learning, she stays at the forefront of industry trends, ensuring a dynamic and adaptive approach to every challenge.
Beyond the professional realm, Elyse is a family-oriented individual who finds joy in camping and outdoor adventures. Balancing a passion for precision in their work with a love for creating lasting memories, Elyse is a well-rounded professional who thrives in both the digital landscape and the great outdoors.

Kim Gilchrist

Technical Project Manager

Kim has over 15 years of project and account management in digital marketing. Always remaining curious she brings in a ‘how can I help’ attitude everyday. Kim enthusiastically gets to know her clients becoming their champion throughout all aspects of the project’s lifecycle. Being both detail-oriented but able to to see the big picture insures that each project Kim is involved in is a well-rounded success.
Coming from a family of artists, Kim has a strong sense of design. She is an avid mountain biker so you may see her out on the local trails or in places around the world! Keeping grounded, Kim also teaches yoga and guided meditations.

Mike Castellon

Technical Support Representative

Mike, our newest addition to the Technical Support team has over 6+ years of experience in Customer service and Technical Support. He is a skilled problem solver and takes pride in taking on the toughest challenges and helping others. Born and raised in Miami, FL, he is a lover of all things technology and web development. When he is not working you can catch him at the beach, running, listening to music, or spending time with his family and friends.

Cameron Fields

SALES REPRESENTATIVE

Cameron is an innovative and performance-driven individual that undertakes each project with an Entrepreneurial approach with a deep understanding and a passion for Digital Marketing, Technology, Business, and Sales. Specialized in Digital Media Sales with knowledge of ad setup and configuration and most importantly the optimization of the ads in order to improve performance and meet company goals for acquisition of new business. Help clients identify pain points and solutions that best work. Keen familiarity with strategic marketing roadmaps and identifying the best opportunities based on a suite of experience, which covers SEO, paid search ads, paid social ads, and content creation via their website and social media. In his personal time, Cameron enjoys spending time with family, at the gym, and golfing when possible.

Sarah Ykoruk

Client Success Manager

Sarah brings years of experience in the luxury jewelry industry working with both majors and independents. She is skilled in all aspects of marketing, merchandising, in store training, product assortment planning, and driving sales. With over 15 years of coordinating social and brand events, her attention to detail and communication style ensures that relationships with clients are strong, always positive, and achieves the ultimate goal.

Vishal Prajapati

Technical Support Representative

My name is Vishal Prajapati and I am a Web Developer with over 10 year of experience in Customer service and Technical Support. I have worked on WordPress, Shopify and other CMS.

When i am not working, I enjoyed Travel, Food, Music and spending time with family and friends.

Rachael Hanna

Digital Marketing Consultant

Hi! I’m Rachael Hanna. I am a digital marketing and e-commerce expert with over eleven years of experience specializing in the luxury and retail industries. I joined the GemFind team last month after spending 6 years building and leading the digital teams at Rolex and TUDOR. Beyond digital marketing enthusiast, a few words that describe me are world traveler, dog mom, workout junkie, and wellness devotee.