Thanks to everyone who spent some time with us at the Smart Show Dallas. We
were thrilled with the response to our talks on Social media and website do’s and
don’ts … and we will be doing more education on those subjects in the coming weeks.
Time is running out if you’re looking to benefit from the online marketing channel
Give us a call at 800-373-4373 for a free web demo and let us show you how quickly
we can get you set up and ready to go.
Gold Price Hits Six-Month High as More Gains Seen
By JCK Staff
Sep. 10, 2012
The price of gold hit a six-month high last week-and now some forecasters predict
the metal’s price will start to rise again. Gold closed at $1,728 on Sept. 7. The
metal hadn’t reached the $1,700 level since March-and for most of the year has been
showing mostly flat growth.
Diamonds; from Mining to Marketing
Live Trading News
Sep. 09, 2012
Compare the business Diamonds to the business of Gold, the Diamond industry is very
small. The worldwide retail market for diamond jewelry was $60-B in Y 2010, and
like the Gold business, the Diamond business involves several sectors: 1. Miners,
producers and sellers of the rough goods. 2. Cutters and polishers.>>>
Should your business website
be your soapbox?
By Michael Hess
Sep. 10, 2012
The Chick-fil-A controversy brought to light the risks of a business taking a provocative
public stand on a political, social or religious issue. The privately-held fast
food chain did so on a highly visible national scale, but the same thing happens
every day — albeit much more quietly — at the small business level. >>>
September’s Jewelry Hot List
I don’t know about you, but I can’t take any more of this heat. Most summers in
Los Angeles the days are hot but dry and the nights are cool, if not downright chilly.
It’s the classic Mediterranean climate; you really can’t go wrong.But not this past
summer. Oh no. This summer, we’ve been cooking. >>>
GemFind’s New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement
Rings for Jewelry Retailers
The new 2012 version of GemFind’s popular Ring Builder® website tool for jewelry
retailers and diamond dealers – has unique new features. The new Ring Builder®
allows users to superimpose loose diamonds on to the ring that they are configuring
online. This fully ecommerce capable web application is a must-have for all jewelry
retailers and it is customizable providing seamless integration into any retail
jeweler’s new or existing website.
One of the highlight features of the new Ring Builder is that the consumer,
while shopping on the local retail jeweler’s website, can virtually superimpose
any one of 10 different shaped loose diamonds directly onto one of more than 400
prospective engagement ring styles from Unique Settings of New York. After the ring
is virtually configured, the user can then select from tens of thousands of certified
loose diamond being supplied from any number of diamond vendors within GemFind.net.
New settings and diamond suppliers will be continually added. more…
Call us today at 800-373-4373, for a free consultation and demonstration of GemFind’s
customized website tools which are guaranteed to help you grow you business in a
cost effective and consistent manner.
Getting ready for the 2012 Holiday Shopping Season
Southern Jewelry News
Santa is not the only one making a list and checking it twice. With the holidays
just around the corner, it’s time now to make final preparations to insure your
store and staff are ready to maximize sales and profitability. Your inventory
level and mix is an all important starting place. >>>
Featured GemFind Designer
Facet Jewellery Solutions
S.L. is a global operation. Our headquarters and design team are based in Barcelona.
Our diamond purchasing company is based in Antwerp, with our own factory in India
and a wide commercial network of agents working throughout Europe. Years of experience
within the diamond and jewellery world allow us to manufacture high value jewels
at a very competitive price. We pride ourselves on our personalized
service and on our continuous efforts to keep abreast of changing fashions and ideas.
Buy a Diamond, Get a Gun
The Israeli Diamond Industry Blog
Ah, nothing says romance like a 12-carat emerald diamond and a 12-gauge Remington
hunting rifle. Or, at least that is what the folks in the quaint American town of
Cobb Country, Georgia think. How else is one left to explain the bizarre billboard
on highway I-75 which promises any customer who buys at least $2,500 worth of diamonds
a free hunting rifle courtesy of gun manufacturer Adventure Outdoors of Smyrna.
My Most Successful Marketing Strategy
By Emili Vesilind
“I try to spend 15 minutes a day sending emails to people in the community that
might be interested in my business. I introduce myself and say, ‘Just trying to
get the word out!’ Then I save the email address and send out regular announcement
If You Can’t Beat Them, Try Again With Their Weapons
By EDAHN GOLAN
Many diamond jewelry retailers suffered from low traffic, stunted sales and reduced
turnover this summer. With all that time on their hands, hopefully they took the
opportunity to think in earnest about the upcoming holiday season and how to prepare
for it. >>>
Need more traffic to your website?
Getting ranked on the search engines is not
a simple task and you need to be well versed as to how the search engines work and
what to do to make sure your site gets indexed.
You could have the most beautiful website
with all the products in the world, but if you have limited visitors, its not going
to do any good.
GemFind performs Search Engine Optimizations
exclusively for the jewelry industry. We have proven track record and can show you
what we have done for other clients. Please contact us if we can help…
call us at 800-373-4373
Is a blog essential to a jeweler’s website?
By Daniel Ford
September 2012 issue of JCK magazine
KEEP IN TOUCH: You’re staying connected with your customers off the sales floor
and engaging with them outside the box of your website. Depending on your resources,
a blog may be just the ticket.YOU’VE GOT PERSONALITY-SO SHOW IT: Why bother blogging? >>>
Top Internet Marketing Strategies for the Small Business
By Laura Lake
There was a time, not too long ago that advertising online was an option. There
were some businesses that considered it, some embraced it and others just ignored
it. In today’s business world we are seeing a paradigm shift if you will. >>>
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