Today’s jewelry business owners need more than just flashy ads and prime locations in shopping malls. They also need a well-designed interactive website. If your company lacks a website, it may be negatively impacting the customers that would come into your location to interact with you and, most importantly, buy from you. How can a jewelry store benefit from upgrading or creating a website? Here’s how websites can drive traffic to your brick and mortar store.
Gain Constant Exposure
Your jewelry store isn’t open 24 hours a day, but your website is. Even if you do not sell directly from your website, it is still there to provide information and a marketing message to your clients and would-be customers in the middle of the night.
It Creates a Launching Point for Social Media
A well-designed website also creates a launching point for all of your social media interactions. There is no better way to outshine the competition, get more traffic in your store, or to get attention to your product than through social media. Instagram’s photos, video on Periscope or Vine, and interaction with customers on Twitter and Facebook help you to grow your customers. All of these elements point back to your website and give customers the opportunity to learn more about what you have to offer.
Create New Customers
Websites help to create new customers, like those that may not encounter the brick and mortar location. In some cases, websites can expand the audience to the cities surrounding the business itself, but also provides awareness to customers who may be 30 or more minutes away. If your location has something special to offer, people will drive to it to get it. In other cases, you may wish to launch an e-commerce based site that allows you to sell online.
For consumers, credibility is one of the most important factors to consider when it comes to jewelry businesses. Without a website, it’s hard for any customer that doesn’t know you to trust you. A website that’s well designed, informational, and interactive gives people the key information and resources they need to interact with your company. It can even become an informational resource that showcases your skills and the industry as a whole.
This not only gets more people to walk into your location because they trust you, but it also helps to improve your search engine ranking. That means when consumers turn to the Internet to find a credible jewelry store nearby, your website comes up in the results and they learn about what you have to offer.
If you have not considered a redesign or upgrade to your current website, or you do not have one, now is the time to do so. Upgrading can help drive more customers and even higher paying customers into your brick and mortar location, driving your sales up and increasing your overall success.