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Newport Beach, Calif.—GemFind Digital Solutions’ new video call feature will let jewelers take customers on a virtual in-store shopping journey.

The jewelry-focused technology and digital marketing agency partnered with tech company Oktium to add the new element.

“We are very excited about adding this new service to our ecosystem as it enables jewelry buyers to feel more confident and comfortable about the products they buy online,” said GemFind Founder and CEO Alex Fetanat.

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