If there is one thing we learned in 2020, it’s that digital marketing for all retail businesses is the most important factor for generating revenue. It doesn’t mean that all transactions happen online, but it’s the primary catalyst for business to...
The excitement around in store holiday events and jewelry trunk shows certainly looks different this year for jewelers across the country. Many have already have pivoted to promoting virtual appointments and private in store appointments. But there are still many ways...
When investing in your jewelry store’s website it’s important to thoughtfully plan the photography of the jewelry you are selling to properly showcase the beauty of each piece. You may not consider yourself much of a photographer, but today’s smartphones...
Want to know how to track and ensure your next marketing campaign is successful? Then you need to know about sales funnels and how your jewelry store can use them correctly to increase sales. Today we’ll show you what a sales funnel is and a pre-internet example to...
Social media channels have been losing trust with users recently because people see them as constant paid ads from brands. They’re looking for something more authentic. Email is still a great way to update your customers and keep them informed. Jewelry stores are...
The fashion industry has always been highly visual. Try describing your newest necklace design to a friend, over the phone. We don’t even try. Today we just pull out our smartphones, take a couple of photos and send a text message. We work in an industry that needs to...
