by Sarah Ykoruk | Oct 20, 2020 | Marketing Strategy
What goes through a consumer’s mind as they go through buyer’s journey for a jewelry purchase? If you’ve ever wanted to take a closer look inside the customer’s thought process as they go from “just looking” to making a purchase, you’re in luck! At GemFind... 
by Sarah Ykoruk | Oct 6, 2020 | Marketing Strategy
As jewelry stores begin to prep for this holiday season, they are facing a new challenge of coming up with holiday season jewelry merchandising ideas. This is because customers are quickly moving away from visiting jewelry stores to shopping online. This holiday more... 
by anthony@gemfind.com | Jul 25, 2020 | Digital Marketing, Marketing Strategy
Creating a digital marketing strategy for jewelry stores can be a complex process. Which may appear to be full of uncertainty and questions as to where to begin. How do you know if your strategy will be successful? Is there anything you are overlooking? Are you... by GemFind | Dec 14, 2019 | Marketing Strategy
What is the Buyer’s Journey? Simply put, it is the journey or buying process that consumers go through to become aware of, evaluate, and purchase a new product or service. It consists of three stages that make up the inbound marketing framework: awareness,... 
by GemFind | Nov 30, 2019 | Marketing Strategy
If you own a jewelry store and want to attract more new customers, you need to set yourself apart from the competition. With that being said, you should start by creating buyer personas. Why is this important? When choosing a product or service, people naturally... by anthony@gemfind.com | Oct 1, 2019 | Marketing Strategy, Web Development
Here’s a fact: Jewelers operating with outdated websites are setting their businesses up for failure. Period. Unfortunately, this is something we see consistently at GemFind when jewelers ask us to help them get more customers. Many jewelers still don’t understand why... 
