by GemFind | Oct 29, 2018 | Digital Marketing, Marketing Strategy
There is no question that bridal customers make up a good portion of your clientele. They may start with purchasing an engagement ring, but with the right customer service, you can turn them into lifelong customers who return to you for all of their jewelry needs. In...
by GemFind | Jul 23, 2018 | Digital Marketing
The Millennial Generation is defined as anyone born between the years of 1980 and 2000. As millennials have now become a major consumer in the jewelry market as well as other industries, it is important that all businesses take them into consideration within marketing...
by GemFind | Jun 7, 2018 | Digital Marketing, Marketing Strategy
Both small and large jewelry businesses struggle with how much of their marketing budget to dedicate to the traditional forms of marketing and how much to dedicate to online marketing. Should you focus on one or both? In this blog post go over the difference in Online...
by GemFind | May 24, 2018 | Digital Marketing, Marketing Strategy
As you review your digital marketing strategies for your business, you might have all of the right pieces in place, including a strong social media presences, a reliable newsletter, and a client list of those who signed up to receive updates about your products and...
by GemFind | May 17, 2018 | Digital Marketing, Marketing Strategy
As many jewelry retailers work with customers on a face-to-face basis, the idea of spending much time on a website or establishing an online presence might seem unnecessary. And although most sales will end in-person, the process of making that sale often begins...
by GemFind | Mar 29, 2018 | Digital Marketing
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as social media, email, Google search, and their websites to connect with their current and prospective customers. With people now spending twice...
