by GemFind | Jun 19, 2018 | Marketing Strategy
While June might be a good month for weddings, it is, unfortunately, a sales slump for jewelry stores. Far away from the holiday season, including Christmas and Valentine’s Day, and out of the proposal season. The long industry trend of plunging sales in the month of...
by GemFind | Jun 7, 2018 | Digital Marketing, Marketing Strategy
Both small and large jewelry businesses struggle with how much of their marketing budget to dedicate to the traditional forms of marketing and how much to dedicate to online marketing. Should you focus on one or both? In this blog post go over the difference in Online...
by GemFind | May 24, 2018 | Digital Marketing, Marketing Strategy
As you review your digital marketing strategies for your business, you might have all of the right pieces in place, including a strong social media presences, a reliable newsletter, and a client list of those who signed up to receive updates about your products and...
by GemFind | May 17, 2018 | Digital Marketing, Marketing Strategy
As many jewelry retailers work with customers on a face-to-face basis, the idea of spending much time on a website or establishing an online presence might seem unnecessary. And although most sales will end in-person, the process of making that sale often begins...
by GemFind | May 15, 2018 | Marketing Strategy
Providing your customers with a superior experience breeds customer satisfaction. Satisfied customers are some of your best marketers. This is because they eagerly tell their friends, family, and social media followers about their wonderful experience with your brand....
by GemFind | Apr 24, 2018 | Marketing Strategy
Once you have committed to your brand’s identity and know the competition that you are up against, you need to focus on selling your brand. Understanding your customers’ wants and needs is essential to selling your brand. But how do you do it? There is not a one-size...
