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One of the best tools you can use to track your website traffic is Google Analytics. The information is not only good from a digital marketing perspective but it can also tell you what types of jewelry your customers are most interested in. Consumers are spending more and more time shopping on their phones. They can’t help but do more research and make sure they’re making the right decision. This means more people are going to your website because they want to learn more before making a purchase. Google analytics can tell you who is landing on your site and what they’re doing on your site. In this blog we are going to walk step-by-step on how to use Google Analytics For Jewelry Stores!

Getting started with Google Analytics

Google Analytics Homepage

When first starting with Google Analytics for jewelry stores, it can seem scary and intimidating because of the sheer amount of data it provides. The good news is that you don’t have to become a master at Google Analytics to get some real value and insight from it. So here are the basics you need to know to start implementing Google Analytics.

Google Analytics Is Free!

First you will want to create a Google Analytics account. Yes, this tool is free from Google. They are obviously collecting this data and using it to improve their own services but that doesn’t mean that your jewelry store can’t gain some valuable insight as well. Make sure you’re not paying someone a monthly service fee to give you access to Google Analytics.

Make sure you have the Google Analytics tracking code installed on your site.

Next, you will need to install their tracking code on your website. If you’re not sure about having the code on your site then contact your website “person” that made your site they’ll be able to install the right code. If you’re still having trouble then please reach out to us and we’ll be happy to take a look at your site.

Google Analytics

Google Analytics Key Metrics to Look At:

With Google Analytics providing so much data from your website it can sometimes be hard to figure out what pieces of data are actually important. In order to make it easier on you, here are a few key metrics that jewelry stores should keep an eye on.

Where is your website traffic coming from?

Google Analytics Traffic

First key metric you will want to take a look at is your traffic. This will show you where your website traffic is coming from. Including: the emails you send out, social media posts, organic search traffic, and much more. No more guessing where you’re getting the best return on your time and money.

Are you getting more visitors on mobile or desktop?

Google Analytics User Device

Next, is device type. Because Trends are showing an increase in mobile traffic. Which means that you need to make sure that your website is providing the best experience for your users. Google Analytics is the best way you can see how your site visitors are viewing your site. The next step is to make sure your visitors are not being limited from browsing your site because your website is not mobile friendly.

New Users or Returning Visitors?

Google Analytics new users

After learning about mobile or desktop, you may want to learn about if they are new to your site or not. This is because if you’re really looking to get the most out of digital marketing, then you’ll want to use your jewelry store site as a place your customers are constantly coming back to. Whether it is to get more information about upcoming products, events, promotions, or etc. Google Analytics allows you to see what percentage of customers are new and which ones are returning from a previous visit.

What product pages and categories are getting the most views?

Google Analytics Pages

Lastly, learning about what pages visitors are viewing is important. The beauty of this function in Google Analytics is that you can see data from selected date range of today, yesterday, last week, last month, or even a custom range. This means you can spot trends over time and make changes depending on what the data shows you. The key is to look at your data and test new ideas based on your findings from Google Analytics.

Let’s say you have a new collection of bracelets you want to sell. You can create a dedicated page to that collection along with product pages for each piece in the collection and add them to your website. Over time you can begin to see what products in the collection are getting the most attention. Perhaps a certain stone is getting more attention this season and you begin to gather ideas for your next collection. While sales information is always the guiding light that influences your next move, Google Analytics should reinforce and help you find insight about your customers as well.

Still Need Help With Google Analytics For Jewelry Stores?

Finally, because Google Analytics has a ton of information and it can be extremely overwhelming. That is why the best way to use the tool is to determine what you want to look at. Take a step back and look at your website from your customer’s perspective. After that, ask yourself what you want to track and for how long. At that point, you can go into Google Analytics and find what you’re looking for. The metrics we mentioned about are good points to start analyzing.

Still need help with Google Analytics For Jewelry Stores? Want to see if your Google Analytics account is set up properly? At GemFind, we can help you set up a strategy, execute it. We do this by using a wide variety of marketing tactics, and use Google Analytics to measure the results. Our digital marketing experts are ready to help. Let’s get started today.