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Jewelry Industry
GemFind Introduces Video Call Feature for Personal Shopping
Newport Beach, Calif.—GemFind Digital Solutions’ new video call feature will let jewelers take customers on a virtual in-store shopping journey. The jewelry-focused technology and digital marketing agency partnered with tech company Oktium to add the new element. “We...
IGI announces strategic partnership with GemFind
Independent gemmological laboratory, the International Gemological Institute (IGI) has announced a strategic partnership with GemFind Digital Solutions, a digital marketing firm for the jewellery industry. IGI will provide gemmological-based educational content and...
GemFind’s Newest Tool: “In Store Personal Shopper-Video Call”
On the jewelry store’s website, they can bring clients’ the experience with a sales associate that they could have in store. The video chat system links directly in with products on the website so the experience is personalized. When a customer has made their choice,...
GemFind Digital Solutions Releases Its Newest Tool: In Store Personal Shopper – Video Call
NEWPORT BEACH, CA — GemFind Digital Solutions, the #1 technology and digital marketing agency in the jewelry industry, released its newest innovation, In Store Personal Shopper – Video Call. GemFind’s new Video Call, in exclusive partnership with Oktium technology,...

The New Key to Digital Marketing Success for Jewelers in 2021
If there is one thing we learned in 2020, it's that digital marketing for all retail businesses is the most important factor for generating revenue. It doesn't mean that all transactions happen online, but it's the primary catalyst for business to funnel through. You...

How To Promote A Digital Jewelry Event This Holiday Season
The excitement around in store holiday events and jewelry trunk shows certainly looks different this year for jewelers across the country. Many have already have pivoted to promoting virtual appointments and private in store appointments. But there are still many ways...

Tips for Taking Amazing Jewelry Photos For Your Website
When investing in your jewelry store's website it's important to thoughtfully plan the photography of the jewelry you are selling to properly showcase the beauty of each piece. You may not consider yourself much of a photographer, but today’s smartphones are...

The Ultimate Guide To Sales Funnels
Want to know how to track and ensure your next marketing campaign is successful? Then you need to know about sales funnels and how your jewelry store can use them correctly to increase sales. Today we’ll show you what a sales funnel is and a pre-internet example to...

The Ultimate Guide To Email Marketing
Social media channels have been losing trust with users recently because people see them as constant paid ads from brands. They’re looking for something more authentic. Email is still a great way to update your customers and keep them informed. Jewelry stores are...

Why Jewelry Photography Is Important
The fashion industry has always been highly visual. Try describing your newest necklace design to a friend, over the phone. We don’t even try. Today we just pull out our smartphones, take a couple of photos and send a text message. We work in an industry that needs to...