by GemFind | Mar 5, 2019 | Marketing Strategy
Your Unique Selling Proposition Is Everything Every retail business needs a Unique Selling Proposition, and jewelers are no different. In fact, developing a USP for your jewelry store is something you absolutely must do for your business if you want to survive in...
by GemFind | Feb 5, 2019 | Digital Marketing, Marketing Strategy
Your Most Important Marketing Metric One of the first questions we ask our clients is “Do you know how much you want to spend on to acquire a new customer?” Most people look at us like we’re crazy. Others try to calculate how much profit they can make from a single...
by GemFind | Jan 7, 2019 | Digital Marketing, Marketing Strategy
Just as storytelling has been used as a way to connect people to one another, brands can also use storytelling to improve their connection to their customers. In terms of the jewelry industry, this means using stories to really show what your brand stands for. Also...
by GemFind | Dec 17, 2018 | Marketing Strategy
The holiday season is crucial for any business, especially jewelry businesses. As we all try to catch last-minute shoppers, our marketing strategies have a tendency to get a little off track. We might have gone over Tips on Managing Your Social Media Marketing, but...
by GemFind | Nov 26, 2018 | Marketing Strategy
With the holiday season upon us, this is one of the most important times of year for jewelry sales. While many shoppers have moved to online sales, there are plenty out there who value the personal touch of in-store shopping. Yet in a digital world, you still need to...
by GemFind | Nov 19, 2018 | Marketing Strategy, Social Media Marketing
Social media influencers are one of the newest jobs to surface after social media really took hold of the internet. An influencer is a person who holds a blog or page that receives a lot of attention and followers. These people will recommend products and businesses,...
